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Your Brand. Unmistakable.
We develop unique brand identity in Vienna. From brand strategy and positioning to visual identity and brand guidelines - everything from one source. Whether new branding or complete rebranding: Your brand becomes unmistakable.
As an experienced branding agency in Vienna, we develop your brand identity from the ground up. Our team combines brand strategy with visual identity to create a corporate design that resonates with your audience. From brand positioning and corporate identity to comprehensive brand guidelines — we guide the entire brand development process. Whether you are starting a new brand identity project or planning a rebrand: we ensure your brand becomes unmistakable in Vienna and beyond.
Discover our specialized services in this area.
Positioning that works
A strong brand strategy is the foundation of all your marketing activities. We analyze your market, identify your target audience, and develop a clear positioning that sets you apart from the competition. From defining your brand values and developing your USP to a complete brand messaging framework — we deliver the strategic foundation for sustainable brand success.
The perfect name for your brand
The right name can make the difference between success and obscurity. Our creative naming process combines strategic thinking with linguistic expertise. We develop company names that convey your brand essence, product names that spark desire, and slogans that stick in memory. Every suggestion is checked for domain availability, international suitability, and trademark considerations.
Your trademark that lasts
Your logo is the visual heart of your brand — it must convey at a glance what you stand for. We design timeless logos that show personality and work at any size. Whether classic wordmark, striking pictorial mark, or flexible combination logo: our design process ensures your logo looks equally convincing on business cards and billboards. Including all file formats, color variants, and usage guidelines.
Consistency across all channels
A well-thought-out corporate identity makes your company instantly recognizable across all channels. We develop your complete visual appearance — from premium business cards and professional stationery to digital templates for presentations and social media. Every element follows your brand guidelines and conveys professionalism. The result: a consistent presence that builds trust and strengthens your brand.
Your brand's rulebook
Brand guidelines are the rulebook of your brand — they ensure that every touchpoint correctly represents your brand identity. We create comprehensive brand books with clear instructions on logo usage, color palette, typography, visual language, and tone of voice. Whether internal teams or external agencies: with our style guides, everyone can communicate your brand consistently and professionally.
What sets us apart from others.
Brand development based on solid analysis
From positioning to brand book
Interactive sessions for authentic brands
Experience from successful branding projects
What sets professional branding apart from cheaper alternatives?
| Feature | DIY / Canva Self-made | Freelancer Solo designer | GoldenWing Full-Service |
|---|---|---|---|
Strategic Brand Analysis | Not included | Partially included | Included |
Competitor Research | Not included | Partially included | Included |
Positioning & Messaging | Not included | Partially included | Included |
Logo Design | Basic | 1-2 concepts | 3+ concepts |
Visual Identity System | Not included | Partially included | Included |
Brand Guidelines | Not included | Partially included | 60+ pages |
Business Stationery | Not included | Partially included | Included |
Social Media Templates | Basic | Partially included | Included |
Revision Rounds | 1-2 | 2-3 | Unlimited |
Long-term Support | Not included | Not included | Included |
Based on average market offerings. GoldenWing services vary by package.
A selection of logos we've designed for our clients
27+ logos designed and delivered
Facts and statistics that speak for themselves.
Answers about Branding and our services
Develop a brand identity in 5 steps: 1) Analyze target audience and market, 2) Define brand values and positioning, 3) Design visual identity (logo, colors, typography), 4) Develop brand voice and messaging, 5) Document brand guidelines. We guide you through the entire process.
Branding includes: Brand strategy (positioning, target audience, USP), naming (company name, slogan), visual identity (logo, color scheme, typography), brand voice (tone, messaging), corporate identity (business cards, stationery), and brand guidelines for consistent application.
A good brand name is memorable, pronounceable, and available (domain, trademark). Methods: brainstorming, wordplay, acronyms, invented words, or descriptive names. We check availability and international suitability before deciding.
Rebranding makes sense when: brand perception is outdated, target audience changes, merger/acquisition, negative image, expansion into new markets, or when the brand no longer fits the business strategy. The process typically takes 3-6 months.
Brand guidelines document: Logo usage (sizes, spacing, don'ts), color palette with codes (HEX, RGB, CMYK), typography (fonts, hierarchy), imagery style, tone of voice, and application examples. A typical brand book has 40-80 pages.
Professional logo design costs between €1,200 and €4,000, depending on complexity and scope. Included are: conception, multiple drafts, revisions, all file formats, logo variations, and basic guidelines. Cheap logos for €50-200 are usually templates without strategy.
Selected projects from this area.
Point of New
Turbo Mango
DerBotaniker
Discover our successful projects in this area.
Discover our other services for comprehensive digital solutions.
From Vienna, we serve clients across Austria, Germany, and Switzerland.
Let's talk about your project. We're happy to advise you in a free initial consultation.
How we work together for your success.
Brand workshop and positioning analysis
Develop brand strategy and positioning
Visual identity and logo design
Brand guidelines and style guide
Implementation across all touchpoints