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Your Brand. Unmistakable.
We develop unique brand identity in Vienna. From brand strategy and positioning to visual identity and brand guidelines - everything from one source. Whether new branding or complete rebranding: Your brand becomes unmistakable.
As an experienced branding agency in Vienna, we develop your brand identity from the ground up. Our team combines brand strategy with visual identity to create a corporate design that resonates with your audience. From brand positioning and corporate identity to comprehensive brand guidelines — we guide the entire brand development process. Whether you are starting a new brand identity project or planning a rebrand: we ensure your brand becomes unmistakable in Vienna and beyond.
Discover our specialized services in this area.
The foundation for everything
Strategic brand positioning for sustainable brand success: Value Proposition Workshop, target audience analysis, competitor research and messaging framework. We define what your brand stands for and how it communicates.
The look that lasts
Unmistakable appearance for your brand: Logo design, color concept, typography selection and key visuals. We create visual identities that convey your brand values and create recognition.
Consistency at a click
Professional brand guidelines for consistent brand communication: Design guidelines, template systems and application-specific templates. Everything documented so your team can use the brand correctly.
Evolution instead of revolution
Strategic brand evolution or complete rebranding: Brand audit, repositioning, visual refresh and relaunch support. We modernize your brand without losing established values.
What sets us apart from others.
Brand development based on solid analysis
From positioning to brand book
Interactive sessions for authentic brands
Experience from successful branding projects
What sets professional branding apart from cheaper alternatives?
| Feature | DIY / Canva Self-made | Freelancer Solo designer | GoldenWing Full-Service |
|---|---|---|---|
Strategic Brand Analysis | Not included | Partially included | Included |
Competitor Research | Not included | Partially included | Included |
Positioning & Messaging | Not included | Partially included | Included |
Logo Design | Basic | 1-2 concepts | 3+ concepts |
Visual Identity System | Not included | Partially included | Included |
Brand Guidelines | Not included | Partially included | 60+ pages |
Business Stationery | Not included | Partially included | Included |
Social Media Templates | Basic | Partially included | Included |
Revision Rounds | 1-2 | 2-3 | Unlimited |
Long-term Support | Not included | Not included | Included |
Based on average market offerings. GoldenWing services vary by package.
A selection of logos we've designed for our clients
27+ logos designed and delivered
Facts and statistics that speak for themselves.
Answers about Branding and our services
Develop a brand identity in 5 steps: 1) Analyze target audience and market, 2) Define brand values and positioning, 3) Design visual identity (logo, colors, typography), 4) Develop brand voice and messaging, 5) Document brand guidelines. We guide you through the entire process.
Branding includes: Brand strategy (positioning, target audience, USP), naming (company name, slogan), visual identity (logo, color scheme, typography), brand voice (tone, messaging), corporate identity (business cards, stationery), and brand guidelines for consistent application.
A good brand name is memorable, pronounceable, and available (domain, trademark). Methods: brainstorming, wordplay, acronyms, invented words, or descriptive names. We check availability and international suitability before deciding.
Rebranding makes sense when: brand perception is outdated, target audience changes, merger/acquisition, negative image, expansion into new markets, or when the brand no longer fits the business strategy. The process typically takes 3-6 months.
Brand guidelines document: Logo usage (sizes, spacing, don'ts), color palette with codes (HEX, RGB, CMYK), typography (fonts, hierarchy), imagery style, tone of voice, and application examples. A typical brand book has 40-80 pages.
Professional logo design costs between €1,200 and €4,000, depending on complexity and scope. Included are: conception, multiple drafts, revisions, all file formats, logo variations, and basic guidelines. Cheap logos for €50-200 are usually templates without strategy.
Discover our successful projects in this area.
Discover our other services for comprehensive digital solutions.
From Vienna, we serve clients across Austria, Germany, and Switzerland.
Let's talk about your project. We're happy to advise you in a free initial consultation.
How we work together for your success.
Brand workshop and positioning analysis
Develop brand strategy and positioning
Visual identity and logo design
Brand guidelines and style guide
Implementation across all touchpoints