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Evolution, not revolution
Strategic brand evolution or complete rebranding: Brand audit, repositioning, visual refresh and relaunch support. We modernize your brand without losing established values.
Strategic brand positioning for sustainable brand success: Value proposition workshop, target audience analysis, competitive research and messaging framework. We define what your brand stands for and how it communicates.
Distinctive visual appearance for your brand: Logo design, color concept, typography selection and key visuals. We create visual identities that convey your brand values and build recognition.
Answers to the most important questions from our clients.
A professional brand strategy typically costs between €5,000 and €25,000, depending on scope, complexity, and company size. At GoldenWing, projects start from €7,500. We provide a customized quote in a free initial consultation.
A complete brand strategy process typically takes 6-10 weeks. This includes research, workshops, strategy development, and documentation. Faster timelines are possible when resources are consolidated.
Yes, absolutely. A logo is just the visual tip of the iceberg. Without a strategic foundation, your logo lacks meaning and consistency. Many companies have a logo but no idea what their brand actually stands for.
Brand strategy is the 'why' and 'what' – the strategic foundations. Corporate identity is the 'how' – the visual and verbal implementation of this strategy. Strategy comes first, then identity.
Success shows in: brand awareness (surveys), brand preference, Net Promoter Score (NPS), price premium over competitors, employee satisfaction, and ultimately in revenue and market share. We define KPIs at the start of the project.
Let's talk about your project. We're happy to advise you in a free initial consultation.
Professional brand guidelines for consistent brand communication: Design specifications, template systems and channel-specific templates. Everything documented so your team can apply the brand correctly.