What is User Experience?
User Experience (UX) encompasses all aspects of a user's interaction with a company, its services, and products. In the digital context, UX refers to the overall experience when using websites, apps, or software. Good UX means users can achieve their goals simply, efficiently, and satisfactorily. UX design follows a user-centered approach and includes research, information architecture, wireframing, prototyping, and testing. UX differs from UI (User Interface) - UI is visual design, UX is the overall experience.
Key Points
- UX is more than design - it encompasses the entire experience
- Understand users through research and testing
- Simplicity and clarity are crucial
- Emotions play an important role
- UX is measurable (usability metrics, NPS, etc.)
Practical Example
“The improved user experience reduced bounce rate by 40% and increased time on site.”