What is SERP?
SERP stands for Search Engine Results Page - the page that Google, Bing, or other search engines display after a user enters a search query. Modern SERPs are far more than a list of 10 blue links. They contain organic results, paid ads (Google Ads), Featured Snippets (position 0), Knowledge Panels, Local Packs (Maps results), images, videos, news, shopping results, and "People Also Ask" boxes. For SEO, it's important to understand how the SERP looks for a specific keyword to choose the right content strategy. SERP features like Featured Snippets offer opportunities for more visibility.
Key Points
- SERPs vary significantly depending on search intent
- Featured Snippets: Position 0 above organic results
- Local Pack appears for local search queries
- Conduct SERP analysis before content creation
- Click-through rate depends on SERP features
- Zero-click searches: Answer directly in the SERP
Practical Example
“The SERP for "Web Design Vienna" shows 4 ads, a Local Pack, and 10 organic results.”