Was ist Remarketing?
Remarketing (also called retargeting) is an advertising strategy where ads are specifically shown to users who have already visited your website, viewed products, or filled their cart without purchasing. The technology is based on cookies or pixel tracking. Remarketing is highly effective because it targets "warm" leads who have already shown interest. Typical conversion rates are 2-3x higher than "cold" campaigns. Remarketing can be done through Google Ads, Facebook/Meta, LinkedIn, and other platforms. Dynamic remarketing even shows the exact products a user has viewed.
Wichtige Punkte
- Reaches users who have already shown interest
- 2-3x higher conversion rates than cold traffic
- Dynamic remarketing shows viewed products
- Frequency capping prevents ad fatigue
- Different audience segments: Visitors, cart, buyers
- Cross-platform: Combine Google, Meta, LinkedIn
Praxisbeispiel
“With remarketing ads for cart abandoners, we achieve an 8% conversion rate at a CPA of €12.”