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With the Demand Gen Suite, we generate qualified leads through strategic campaigns, paid media, and marketing automation. From first touch to conversion – we optimize your entire funnel.
Traditional marketing is no longer enough. Modern B2B decision-makers research independently, compare providers, and expect personalized communication. The Demand Gen Suite combines strategic funnel thinking with data-driven performance marketing – for measurable pipeline and predictable revenue.
Strategic foundation for sustainable growth
Reach and engagement on the right channels
Scalable processes for consistent results
Data-based decisions for continuous improvement
We analyze your existing marketing funnel from top to bottom: traffic sources, conversion rates, lead quality, and sales pipeline. In parallel, we research your target audiences, their buying journey, and the channels they are active on. The result is a data-based diagnosis with concrete levers for more qualified leads.
Based on the audit, we develop the campaign concept: which channels (Google, LinkedIn, Meta), which formats (search, display, video), which content for which funnel stage. We define KPIs, budget allocation, and a detailed test plan. Lead scoring criteria are established together with your sales team so only truly qualified contacts are passed on.
We set up the complete technical infrastructure: ad accounts, tracking pixels, conversion tracking, UTM parameters, and CRM integration. Marketing automation workflows are built in HubSpot, ActiveCampaign, or your preferred tool. Landing pages are designed conversion-optimized and implemented A/B-test-ready. Everything is thoroughly documented.
Campaigns go live — initially with controlled budget in a 2-4 week test phase. We test different ad variants, audience segments, and landing page versions against each other. Daily monitoring ensures no budget is wasted. At the end of the test phase, we know exactly which combinations deliver the best cost-per-lead and conversion rates.
In ongoing operations, we optimize weekly: adjust bids, refine audiences, detect creative fatigue, and test new variants. Lead nurturing sequences are optimized based on engagement data. You receive bi-weekly reports with spend, leads, CPL, pipeline value, and ROI — fully transparent and traceable.
Once the unit economics work, we scale successful campaigns: increase budgets, tap new audience segments, test additional channels. Simultaneously, we automate recurring processes and build lookalike audiences. The goal: a predictable, scalable lead machine that keeps pace with your growth.
No black box – you see exactly which measures generate leads and revenue.
Lead scoring and nurturing ensure only purchase-ready contacts go to sales.
Weekly optimization cycles based on real performance data.
Live dashboards, detailed reports and access to all accounts.
The Demand Gen Suite is modular. Starting from €3,500/month plus media budget. Specific pricing after individual scoping.
All prices are net plus applicable VAT.
First data and learnings after 2-4 weeks. Significant results (more leads, lower CPL) typically show after 6-8 weeks when optimization cycles take effect. For sustainable pipeline growth, we plan with 3-6 months.
This depends on your target audience and buying journey. For most B2B companies, we recommend a combination of LinkedIn Ads (targeting), Google Search (intent) and retargeting. With larger budgets, we add YouTube and programmatic display campaigns.
We work with all common CRMs (HubSpot, Salesforce, Pipedrive, etc.). Integration includes automatic lead handoff, bidirectional sync for lead status, and shared dashboards for marketing and sales. This makes your pipeline transparent and measurable.
The Demand Gen Suite focuses on paid channels and fast results. The SEO Content Growth Suite builds long-term organic visibility. For maximum impact, we often recommend a combination: Short-term leads via ads, long-term via SEO.