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All important terms explained simply
Our glossary contains 97+ terms from the fields of SEO, marketing, web design, and digital strategy. Each term is explained practically and understandably.
Google Analytics is Google's free web-analytics platform — measures traffic, user behavior, conversions, and since 2023 is available only as GA4.
JavaScript is the universal programming language of the web — running in browsers, on servers (Node.js), and in mobile apps (React Native). The core tool of modern web development.
Google Ads is Google's advertising platform — paid ads across search results, display network, YouTube, and shopping, billed per click (CPC) or impression (CPM).
Wix is a cloud-based website builder for creating websites without coding knowledge.
WordPress is the world's most widely used content management system — open source, extremely extensible via themes and plugins, powering around 43% of all websites.
CRM is the combination of strategy, processes, and software that companies use to systematically build, maintain, and analyze customer relationships.
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