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Google Ads agency for Search, Shopping, Display, YouTube and Performance Max. We manage 25+ client accounts monthly with ad budgets from €1,000 to €50,000. As Google Ads management, we handle keyword research, ad copy testing, landing page CRO, bidding strategies and daily monitoring. Optimization for ROAS, CPL or CPA — depending on business goal. Management fee flat or 10-15% of ad spend. First conversions from day 7, profitable campaigns from weeks 4-8. Google Partner Premier with Austrian market focus.
Comprehensive solutions for your success.
Classic text ads on Google search results — we build keyword structure (exact/phrase/broad), ad groups, ad copy variants and landing page matching. Focus on high quality score (7+) for lower CPCs. We test 4-6 ad variants in parallel via RSA framework, rotate every 14 days against ad fatigue. Typical search account budget: €1,500-15,000/month, CPL by industry €15-150.
Product-feed-based campaigns for e-commerce: Google Merchant Center setup, feed optimization (titles, descriptions, category tree), Smart Shopping vs Performance Max strategy, conversion value rules for high-margin products. Performance Max uses Google AI for automatic targeting across search, display, YouTube, Discover and Gmail — complex setup, but ROAS often 30% higher than Smart Shopping.
Video ads on YouTube: skippable in-stream, non-skippable (15s), bumper (6s), in-feed and Shorts ads. We don't produce video creative — but brief content producers on hook-strong 15-second openings. Targeting via custom audiences, lookalikes and topic categories. Ideal for brand awareness and upper funnel, not for direct conversion campaigns.
One-time Google Ads audit of existing accounts: account structure review, keyword waste identification, negative keyword gaps, quality score analysis, conversion tracking validation and prioritized action recommendations. Typically delivers 20-40% ROAS increase within 60 days of implementation. Audit price: €790 for accounts up to €10k/month spend, €1,490 up to €50k, enterprise on request.
Ongoing account management: daily budget monitoring (alerts on +/- 20% deviation), weekly optimization sessions (keyword pauses, bid adjustments, negative keywords), monthly reporting with ROAS/CPL attribution. On performance drops, diagnosis and countermeasures within 48h. Bid strategies: target ROAS, target CPA, max conversions — we choose per business goal.
Professional tracking setup: Google Ads conversion tags, enhanced conversions, GA4 import, cross-device tracking via user ID, offline conversion upload for B2B sales cycles. Data-driven attribution beyond last click, Consent Mode v2 for GDPR compliance. Without clean tracking, all ads optimization is guesswork — always step 1 in onboarding.
Transparent pricing for every need.
One-time setup
Ongoing optimization
Full-service management
How we work together for your success.
Understand goals, audiences, and competition
Plan campaign structure and budget
Set up campaigns, ads, and tracking
Improve and scale based on data
Transparent results and insights
Answers to frequently asked questions.
Our Google Ads management has two models: (1) flat fee from €890/month for accounts up to €5,000/month spend, ideal for small local businesses. (2) Percentage 10-15% of ad spend from €10,000/month spend — performance-aligned. Enterprise accounts (50k+) often hybrid with reduced base + performance bonus. Plus: audit entry option €790 one-time. Austrian market average for full-service Google Ads management is 12-18% of ad spend.
Both refer to the same product — 'AdWords' was the original name until 2018, 'Google Ads' since. In practice, services differ: AdWords/Google Ads consulting is usually one-time (audit, strategy workshop, setup). Google Ads agency with management means ongoing work: monthly optimization, reporting, budget allocation. We offer both — consulting from €790 one-time, management as retainer.
First clicks and conversions from day 1. But: the first 14-28 days are testing phase — Google Ads learns your target audience, we test ad copies and keywords. Profitable ROAS typically from weeks 4-8. For very competitive keywords (e.g. 'insurance vienna') or very new accounts without history, plan for 10-12 weeks. Our clients achieve an average 380% ROAS after 6 months of active optimization.
Minimum budget depends on keyword price in your niche. Rule of thumb: at least €1,000 ad spend/month for first data signals, €2,500+ for serious testing. With high CPCs (legal: €8-25, finance: €10-40, SaaS: €5-15), correspondingly more. Low-CPC niches (local craft, B2C shop) can start at €500-800/month — but slower optimization cycles. We advise honestly upfront whether Google Ads fits the budget.
ROAS (Return On Ad Spend) = revenue / ad spend. Target ROAS 400% means: for €1 ads, €4 revenue — typical for e-commerce. CPA (Cost Per Acquisition) = ad spend / conversions, e.g. cost-per-purchase. CPL (Cost Per Lead) = ad spend / leads, relevant for B2B. Which metric matters depends on business model: e-commerce optimizes ROAS, B2B usually CPL, local services CPA. We define primary KPIs in kick-off.
6 campaign types: (1) Search — classic text ads, ideal for high intent. (2) Shopping — product-feed ads for e-commerce. (3) Display — banners on websites, good for awareness/retargeting. (4) YouTube/Video — brand awareness and demos. (5) Performance Max — AI-driven across all surfaces, complex but often ROAS leader. (6) Demand Gen — YouTube, Discover and Gmail for upper funnel. Combination of search (60%) + shopping (30%) + Performance Max (10%) is most common e-commerce setup.
Yes — local Google Ads is its own service. Focus: search campaigns with 'industry + Vienna' or '+ district' keywords, Google Business Profile integration, local extension ads with opening hours, call extensions for direct calls, radius targeting 5-15 km. Typical local clients: craftsmen, doctors, lawyers, restaurants, retail. Budget from €500/month sensible for local niches, plus our flat fee €890/month management.
Bing Ads (Microsoft Ads) has ~8% market share in DACH — often neglected but worthwhile: click prices typically 30-50% cheaper than Google, less competition, high B2B user share (Outlook/Office users = often business decision-makers). We recommend Bing Ads for all clients from €5,000/month Google spend — easy campaign export via Microsoft Import tool, minimal additional effort. ROAS often 20-30% better than Google in B2B niches.
Quality score is a 1-10 rating from Google per keyword, based on: (1) expected CTR, (2) ad relevance to keyword, (3) landing page experience (speed, content, mobile). A QS of 8+ can lower your CPC by 50% vs QS 4. We systematically optimize for QS 7+: ad group granularity (one keyword theme per ad group), ad copy with keyword match, fast landing pages. Can be one of the fastest paths to more ROAS.
Three differentiators: (1) Google Partner Premier — direct Google support access and beta features. (2) Tracking-first philosophy — we set up GTM server-side and Consent Mode v2 with every client, something missing at 70% of Vienna agencies. (3) Raw data in Looker Studio for all clients, no curated reports. Plus: tech-stack expertise — we combine Google Ads with technical SEO and landing page CRO in one place.
Let's talk about your project. Free initial consultation with no obligation.