Planning online marketing budget correctly

Marketing budget by company size

Typical monthly budgets in Austria:

• Small business (1-10 employees): €500 - €2,000/month
• Medium-sized (10-50 employees): €2,000 - €10,000/month
• Larger SME (50-250 employees): €10,000 - €30,000/month
• Large enterprises: €30,000 - €100,000+/month

Budget allocation by channel

Recommended split for SMEs:

• SEO: 25-35% (sustainable, long-term)
• Google Ads: 25-35% (quick results)
• Social Media: 15-25% (branding + ads)
• Content Marketing: 10-20% (blog, videos)
• Email Marketing: 5-10% (existing customers)

Industry benchmarks

Typical cost per lead by industry:

• E-commerce: €5-30 per sale
• B2B services: €50-200 per lead
• Finance/Insurance: €100-500 per lead
• Healthcare/Doctors: €30-100 per appointment
• Real estate: €50-150 per inquiry
• Restaurants: €2-10 per reservation

Success measurement & ROI

Measure these KPIs:

• Cost per Click (CPC)
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (CLV)

Channel budgets for SME (€2,000-5,000/month)