Keywords

Keywords are the words and phrases that people enter into search engines when looking for information, products, or services. Keyword research is the starting point of every SEO strategy. It helps understand what the target audience is searching for, how high the search volume is, and how strong the competition is. Keywords are differentiated by search intent: informational (knowledge), navigational (finding a specific website), transactional (buying), and commercial (comparing). The right keyword strategy combines short-tail keywords (short, high volume) with long-tail keywords (longer, more specific, less competition).