What is Search Engine Optimization?
Search Engine Optimization (SEO) is the umbrella term for all measures to improve a website's visibility in organic search results. The term is used synonymously with SEO. Search engine optimization is divided into three main areas: Technical SEO (crawlability, loading times, mobile optimization), OnPage SEO (keywords, content, meta tags, internal linking), and OffPage SEO (backlinks, brand mentions). Professional search engine optimization is an ongoing process, as search engine algorithms constantly evolve and competition never sleeps.
Key Points
- Search engine optimization is a marathon, not a sprint
- Three pillars: Technology, OnPage, OffPage
- User signals are becoming increasingly important
- E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
- Local SEO for regional businesses
Practical Example
“The search engine optimization of the website led to a rise from position 15 to position 3 for the main keyword.”
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