E-Commerce Success Story

Project Overview

LAMBERG, an established e-commerce retailer, was completely dependent on marketplace platforms – with high fees and no direct customer contact. GoldenWing developed a custom online shop with e-commerce strategy. The result: +300% revenue increase and complete independence from marketplace fees.

Starting Point

What Was Holding Them Back?

• High marketplace fees (15-20% per sale)
• No direct customer contact or customer data
• Dependency on platform algorithm changes
• No opportunity for brand building
• Limited design options for product presentation

Why Was This Critical?

Marketplace dependency meant LAMBERG was building on someone else's foundation. Any fee increase or algorithm change directly threatened the business model. Without its own customer base, sustainable growth was not possible.

Goals & KPIs

• Establish own e-commerce shop
• Eliminate marketplace fees
• Build direct customer contact
• Strengthen brand identity

Our Approach

Shop Development

• Custom e-commerce system
• Conversion-optimized UX design
• Mobile-first approach for mobile shopping

Payment & Operations

• Integration of multiple payment methods
• Automated inventory management
• Seamless fulfillment processes

Marketing Integration

• SEO foundation for organic visibility
• Analytics setup for data-driven optimization
• Email marketing automation

Implementation Details

E-Commerce Platform

Custom shop development focused on performance and conversion. Fast loading times, intuitive navigation, and optimized checkout processes for minimal cart abandonment.

UX & Conversion Design

User guidance based on e-commerce best practices. Product pages with high-quality imagery, trust elements, and clear CTAs. Cross-selling and upselling intelligently integrated.

Inventory & Fulfillment

Automated inventory management with real-time stock display. Integration with shipping providers for automatic tracking updates and customer notifications.

Deliverables

• Custom e-commerce shop
• Conversion-optimized UX design
• Payment gateway integration (multiple providers)
• Inventory management system
• Basic SEO optimization
• Analytics & tracking setup
• Email marketing integration
• Mobile-optimized storefront

What Had the Biggest Impact?

The combination of professional shop design and elimination of marketplace fees was the biggest lever. The saved 15-20% fees could be invested in marketing, starting a growth flywheel.

Direct customer contact enabled email marketing and retention strategies that were impossible on marketplaces.

Key Learnings

• If a retailer controls their own platform, then they can grow sustainably, because margins and customer data stay in-house.
• If the checkout process is optimized, then abandonment rate drops, because customers experience no hurdles.
• If email marketing is established, then customer lifetime value increases, because repeat purchases are actively encouraged.

Next Steps

• Expand product assortment
• Build out email marketing automation
• Implement loyalty program
• Internationalize the shop