We use cookies to provide you with the best experience on our website. Privacy Policy
SEA agency for search engine marketing (SEM) and paid search — strategic, cross-platform, performance-driven. We manage campaigns on Google Ads, Bing/Microsoft Ads, YouTube, TikTok, LinkedIn and Meta. Combined client spend: ~€500,000/month. SEA is more than Google Ads: it's the discipline that orchestrates your visibility across every paid channel where your audience searches. We plan cross-platform budget allocation, harmonize messaging and correctly attribute revenue at channel level.
Comprehensive solutions for your success.
Primary SEA platform in DACH with ~92% market share. We manage search, shopping, Performance Max and YouTube campaigns. Budget ranges of our clients: €1,000 to €50,000/month. Focus on quality score optimization, feed structure for shopping and cross-campaign learnings with Performance Max. See also our dedicated Google Ads service.
With 8% DACH market share, underestimated but worthwhile: click prices 30-50% cheaper than Google, less competition, high B2B user share (Outlook/Office users are above-average business decision-makers). Campaign import via Microsoft tool minimizes setup effort. We recommend Bing in parallel to Google from €5,000/month Google spend — typically 20-30% better ROAS in B2B niches.
LinkedIn is the highest-ROI channel for B2B leads in DACH in 2026: 89% of B2B buyers use LinkedIn for research before contract close. Campaign formats: sponsored content, message ads, conversation ads, lead gen forms. CPCs €6-15, but lead quality 3-5× better than Meta. Minimum budget: €3,000/month for meaningful testing. Ideal for SaaS, professional services, industry.
Video ads on YouTube via Google Ads Manager: skippable in-stream, non-skippable (15s), bumper (6s), in-feed and YouTube Shorts. We brief video producers on hook-strong creatives with 15-second openings. Ideal for brand awareness, product demos and retargeting warm audiences. Budget from €1,500/month makes sense. YouTube Shorts growing strongly in 2026 — high organic amplification on paid Shorts.
Facebook + Instagram Ads for consumer brands, TikTok Ads for younger audiences and short-form video. Performance-focused conversion campaigns, not reach vanity. Creative testing via UGC content (creator productions), lookalike audiences on pixel data, Advantage+ campaigns for purchase. Typical ROAS e-commerce: 3.5-6× with correct setup, clearly lower than Google Search (therefore often retargeting funnel instead of cold traffic).
SEA as a discipline means: we don't optimize individual channels in isolation but plan budget allocation cross-platform. Data-driven attribution instead of last click, media mix modeling for budgets >€20k/month, geo experiments for incrementality measurement. Monthly cross-channel report shows: which channel brings awareness, which conversion, where a budget shift makes sense.
Transparent pricing for every need.
Up to 2,000 EUR ad budget
Up to 5,000 EUR ad budget
From 5,000 EUR ad budget
How we work together for your success.
Analysis of existing campaigns or market potential
Campaign structure, keywords, budget allocation
Account structure, tracking, ad creation
Campaign launch with close monitoring
Ongoing testing, bidding, scaling
Answers to frequently asked questions.
SEA (search engine advertising) = paid search marketing: Google Ads, Bing Ads, LinkedIn Ads. Results from day 1, but stopping = no traffic. SEO (search engine optimization) = organic visibility without ad spend. Takes 6-12 months but sustainable. Combo is ideal: SEA for quick results and keyword testing, SEO for long-term authority. Typical: B2B clients run 70% SEO / 30% SEA, e-commerce the reverse.
SEA is the discipline (search engine marketing in general), Google Ads is a platform within this discipline — albeit the dominant one with ~92% DACH market share. SEA additionally covers Bing/Microsoft Ads, Amazon Ads (for shopping intent), sometimes paid LinkedIn (search-like B2B targeting). As an SEA agency, we manage all platforms integrated, not just Google. See also our dedicated Google Ads service for platform deep-dive.
Six core platforms: (1) Google Ads (search, shopping, display, YouTube, Performance Max). (2) Bing/Microsoft Ads (paid search + LinkedIn audience targeting). (3) LinkedIn Ads (B2B focus). (4) Meta (Facebook + Instagram for consumer). (5) TikTok Ads (short-form, young audiences). (6) YouTube Ads (video awareness). For specific niches also Amazon Ads, Pinterest Ads or Reddit Ads. Cross-platform attribution via GA4 + server-side tracking.
B2B SEA runs differently than e-commerce: longer sales cycles (often 3-12 months), multiple decision-makers, lead gen as primary conversion, offline sales attribution. We focus: LinkedIn Ads (highest B2B quality), Google Search on bottom-funnel keywords (not awareness), retargeting funnels via Meta. Minimum budget for serious B2B SEA: €5,000/month, meaningful scaling from €15,000.
Depending on business model: e-commerce optimizes for ROAS (return on ad spend) and revenue. B2B for CPL (cost per lead) and pipeline value. Local services for CPA (cost per acquisition) and local appointment bookings. Additionally: brand awareness KPIs (impressions, share of voice) for larger budgets. Reporting monthly in Looker Studio with cross-channel breakdown, not just Google data.
Two models: (1) flat fee from €1,290/month for clients with 2-4 paid channels up to €15k total spend. (2) Percentage 10-15% of total spend from €20k/month — performance-aligned across all channels. Enterprise accounts (100k+ total spend) hybrid with reduced base + performance bonus. Vienna market average for multi-channel SEA management: 14-20% of ad spend.
Yes — takeover onboarding is its own process: (1) Read-only access analysis of existing accounts (Google, Bing, Meta, LinkedIn). (2) Audit with waste identification, structure review, conversion tracking validation. (3) Migration plan: what stays, what gets restructured, what pauses. (4) Access transfer via admin rights, no password sharing. Typical takeover time: 2-3 weeks to fully operational, without traffic drops.
Performance Max is Google's AI-driven cross-channel campaign: one campaign serves search, display, YouTube, Discover, Gmail and Maps automatically. The AI optimizes bidding and targeting on conversion value. Advantages: often 20-40% better ROAS than Smart Shopping, less management time. Disadvantages: black box (little transparency), budget eater if poorly set. We recommend PMax for e-commerce from €5k/month shopping spend, not for B2B lead gen.
If a user sees an ad on LinkedIn, searches on Google and buys via email retargeting — which channel gets credit? Last-click attribution gives everything to the last touchpoint (unfair). Data-driven attribution distributes credit based on influence of each touchpoint (more realistic). For multi-channel SEA >€10k/month spend, DDA is essential — otherwise cold traffic channels like LinkedIn or display always underperform, even though they build pipeline.
Three differentiators: (1) Real cross-platform expertise — we manage Google + Bing + LinkedIn + Meta + TikTok, not just Google like 80% of Vienna agencies. (2) Tech stack integration — tracking setup with GTM server-side and Consent Mode v2 for all clients, GDPR compliance by default. (3) Reporting in Looker Studio with raw data access and cross-channel attribution — no curated PDF reports. Plus: Vienna market knowledge from 13 years of local work.
Let's talk about your project. Free initial consultation with no obligation.