Technology for Inclusion

Project Overview

SiMAX, a technology innovator for accessible communication solutions, needed professional digital visibility for its sign language technology. GoldenWing developed a comprehensive digital marketing strategy with LinkedIn campaigns and developer outreach. The result: High engagement rate, increased brand awareness, and B2B leads.

Starting Point

What Was Holding Them Back?

• Innovative technology was little known in the market
• Missing go-to-market strategy for developers and enterprises
• Complex technology difficult to communicate
• No systematic lead generation
• Developer community not activated

Why Was This Critical?

Without visibility among developers and enterprises, the potential of the inclusion solution remained untapped. Tech products need community adoption and B2B partnerships for market success.

Goals & KPIs

• Increase brand awareness among developers
• Generate B2B leads
• Build community
• Communicate technology understandably

Our Approach

LinkedIn Activation

• Professional B2B developer outreach
• Thought leadership content on accessibility
• Targeted campaigns for enterprise decision-makers

Content & Events

• Developed technical and marketing content
• Webinar coordination for product demos
• Organized virtual launch events

Community Building

• Developer outreach program
• Engagement in relevant tech communities
• Case studies and success stories

Implementation Details

Developer Marketing

Outreach to developers with technical content, API documentation, and integration guides. Positioning as accessibility enabler for web and mobile applications.

B2B Outreach

Targeted LinkedIn campaigns for decision-makers in companies with accessibility obligations. Content around WCAG compliance and inclusion benefits.

Event Marketing

Organization of webinars, demo sessions, and launch events. Professional moderation and follow-up for lead conversion.

Deliverables

• LinkedIn campaign management
• Technical and marketing content
• Webinar organization and execution
• Launch event coordination
• Developer outreach program
• Case studies
• Community building strategy

What Had the Biggest Impact?

The combination of technical developer content and B2B LinkedIn campaigns was key. Developers became advocates who introduced the technology within enterprises.

Positioning as accessibility enabler rather than a pure tech product resonated strongly with companies with ESG and inclusion goals.

Key Learnings

• If tech products are marketed developer-first, then organic advocates emerge, because developers have internal influence.
• If accessibility is communicated as a business advantage, then B2B doors open, because compliance pressure is increasing.
• If live demos are professionally moderated, then conversion increases, because the technology becomes tangible.

Next Steps

• Expand developer documentation
• Develop partnership program
• International market expansion
• Build API marketplace presence