Digital marketing strategy for accessible communication technology.

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Our Client
SiMAX is a technology innovator developing accessible communication solutions, particularly sign language technology and assistive UX elements for web and mobile applications.
The Starting Point
As an innovative tech company, SiMAX needed professional digital visibility and a structured go-to-market strategy to convince developers and companies of their inclusion solution.
Our Approach
GoldenWing developed a comprehensive digital marketing strategy:
Professional B2B developer outreach
Technical and marketing content
Organization of online meetings and events
Virtual launch events and demos
Detailed Description
SiMAX, a technology innovator for accessible communication solutions, needed professional digital visibility for its sign language technology. GoldenWing developed a comprehensive digital marketing strategy with LinkedIn campaigns and developer outreach. The result: High engagement rate, increased brand awareness, and B2B leads.
Without visibility among developers and enterprises, the potential of the inclusion solution remained untapped. Tech products need community adoption and B2B partnerships for market success.
Outreach to developers with technical content, API documentation, and integration guides. Positioning as accessibility enabler for web and mobile applications.
Targeted LinkedIn campaigns for decision-makers in companies with accessibility obligations. Content around WCAG compliance and inclusion benefits.
Organization of webinars, demo sessions, and launch events. Professional moderation and follow-up for lead conversion.
The combination of technical developer content and B2B LinkedIn campaigns was key. Developers became advocates who introduced the technology within enterprises.
Positioning as accessibility enabler rather than a pure tech product resonated strongly with companies with ESG and inclusion goals.
“GoldenWing helped us successfully market our technology and reach the right target audience. The LinkedIn campaigns and webinars brought us real business opportunities.”
CTO
CTO, SiMAX
More About Our Expertise
Building an engaged developer community