SEO Audit

An SEO audit is a systematic full analysis of a website with the goal of identifying every lever that limits rankings, traffic, and conversions. A proper audit covers three levels: technical SEO (crawlability, indexing, performance, structure), on-page (content quality, keyword coverage, internal linking, meta data), and off-page (backlink profile, brand reputation). The result is a prioritized action list with estimated impact per measure. The central tools: Google Search Console (crawl errors, indexing status, Core Web Vitals, queries), Screaming Frog or Sitebulb (technical crawl analysis), Ahrefs/Semrush/Sistrix (keyword rankings, competitor analysis, backlink profile), Google PageSpeed Insights / Lighthouse (performance), and schema validators (Rich Results Test). A professional audit typically takes 15–40 hours and costs between €2,500 and €15,000 depending on website size and depth. The most common findings in practice: 4xx/5xx errors from outdated links, indexing problems (noindex on important pages, thin content, duplicate content), slow Core Web Vitals, missing or wrong hreflang tags (multilingual sites), poorly optimized internal linking (link equity not flowing to money pages), thin content (pages under 300 words), missing or broken structured data (breadcrumbs, FAQ, product), and backlink profiles with toxic spam links. Depending on site size, this typically surfaces 40–200 prioritized actions. An audit is worthless without execution — the action list must translate into sprint planning, dev tickets, and content briefs. For a mid-sized B2B website, working through the top 20 actions typically takes 3–4 months. Demonstrable effects: +20 to +50% organic traffic within 6–9 months with consistent execution. Those who file an audit as a PDF and act on nothing have paid for an expensive problem document.