What is On-Page SEO?
On-Page SEO (also called On-Site SEO) refers to all SEO measures implemented directly on your own website. Unlike Off-Page SEO (external factors like backlinks), you have full control over On-Page SEO. Key On-Page factors include: keyword-optimized titles and meta descriptions, structured headings (H1-H6), high-quality and relevant content, internal linking, URL structure, image optimization (alt tags, compression), structured data (schema markup), and page experience factors like Core Web Vitals.
Key Points
- One focus keyword per page as main goal
- Title tag: Most important On-Page factor
- Content must fulfill search intent
- Internal links distribute link juice
- Use structured data for rich snippets