What is Keywords?
Keywords are the words and phrases that people enter into search engines when looking for information, products, or services. Keyword research is the starting point of every SEO strategy. It helps understand what the target audience is searching for, how high the search volume is, and how strong the competition is. Keywords are differentiated by search intent: informational (knowledge), navigational (finding a specific website), transactional (buying), and commercial (comparing). The right keyword strategy combines short-tail keywords (short, high volume) with long-tail keywords (longer, more specific, less competition).
Key Points
- Understand search intent: What does the user really want?
- Long-tail keywords often have higher conversion rates
- One keyword per page as main focus
- Include semantically related terms
- Integrate keywords naturally into content, don't "stuff"
Practical Example
“After keyword research, we identified "web design vienna" as the primary keyword for the homepage.”
Need professional help with Keywords?
Our GoldenWing team offers strategic SEO & Content services for Austrian and international clients. From initial consulting to implementation — we deliver measurable results.