We use cookies to provide you with the best experience on our website. Privacy Policy
A botanical consulting brand that brings nature into the digital world. +80% traffic growth and +150% LinkedIn leads.
The Starting Point
DerBotaniker had a clear purpose: sustainable products for urban people who want to live more consciously. The problem: their visual identity looked like every other "green" shop — boring, generic, interchangeable. In a market drowning in greenwashing, what was needed was authenticity, not clichés.
Our Approach
We developed a brand identity that doesn't just advertise sustainability — it lives it. An organic logo with botanical elements, a color palette inspired by real nature — not stock photos. The packaging? Minimalist, compostable, beautiful enough to keep. Every touchpoint tells the same story: sustainability is taken seriously here — but without the preachy finger-wagging.
Detailed Description
DerBotaniker had a clear purpose: sustainable consulting for people who want to live more consciously. The problem: the visual identity looked like every other "green" presence — boring, generic, interchangeable. In a market flooded with greenwashing, what was needed was authenticity, not clichés.
We developed a brand identity that doesn't just preach sustainability — it lives it. An organic logo with botanical elements, a natural color palette inspired by real nature — not stock photos. Every touchpoint tells the same story: sustainability is taken seriously here, but without the lecturing tone.
+80% traffic growth, +150% LinkedIn leads. DerBotaniker now has a brand as authentic as the consulting itself. From a generic green design to a distinctive premium brand — sustainability with character.
Client: DerBotaniker
Service: Branding — Nachhaltige Markenidentität, Organisches Logo-Design, Eco-Packaging Design, Social Media Template System, Nachhaltigkeits-Kommunikation
Challenge: DerBotaniker had a clear purpose: sustainable products for urban people who want to live more consciously. The problem: their visual identity looked like every other "green" shop — boring, generic, in...
Results: Unique Authentic Brand Identity · +150% Social Media Growth · Premium Brand Perception
Image SEO: Complete Guide for Better Google Rankings [2026]
Image SEO is one of the most underestimated ranking factors. Learn how to optimize your images for Google with alt texts, file names, compression, and structured data.
Social Media Marketing for Businesses: The Complete 2026 Guide
Social Media Marketing 2026: Short-form video, AI strategy, community building and social SEO. The complete guide for businesses — with real trends and proven tactics.
Email Marketing: The Complete Guide 2026
The complete guide to email marketing 2026: tool comparison, newsletter design, automations, segmentation, A/B testing, GDPR compliance, and measurable results.
More About Our Expertise
More about our services
Learn more about industry terms in our Marketing Glossary
We'd love to learn more about your requirements and show you how we can help.
Discuss Project