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Transformation of a greening specialist to a sought-after premium brand with +150% LinkedIn leads.
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Our Client
Der Botaniker is a specialized company for botanical interior design and premium greening concepts focusing on high-quality, sustainable solutions for commercial and private clients.
The Starting Point
The previous presence did not reflect the creative potential and brand personality of the company. Clear user paths for product and service information were missing, as was a consistent brand image.
Our Approach
GoldenWing developed a holistic brand strategy:
Fresh, botanical identity
E-commerce integration and portfolio presentation
Professional B2B outreach
Development of new service offerings
Detailed Description
DerBotaniker, der botaniker ist ein spezialisiertes unternehmen für botanische raumgestaltungen und premium-begrünungskonzepte mit fokus auf hochwertige, nachhaltige lösungen für gewerbe- und privatkunden. GoldenWing developed a customized solution with focus on Brand strategy and corporate design. The result: +80% Traffic-Wachstum, +150% LinkedIn-Leads, Neu Consulting-Service etabliert.
Die vorherige Präsenz spiegelte nicht das kreative Potenzial und die Markenpersönlichkeit des Unternehmens wider. Es fehlten klare Nutzerpfade für Produkt- und Leistungsinformationen sowie ein konsistentes Markenbild.
The specific challenges included:
Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.
GoldenWing entwickelte eine ganzheitliche Markenstrategie:
Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.
Strategic brand development and visual identity with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.
Go-live with accompanying support and continuous optimization based on performance data and user feedback.
The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.
Close collaboration with the DerBotaniker team enabled quick iterations and tailored solutions.
“GoldenWing turned our craft business into a sought-after premium brand. The new logo, shop, and especially the LinkedIn strategy opened doors that were previously closed to us.”
Gründer
Founder, DerBotaniker
More About Our Expertise
Proposal creation and content marketing