viridiusLAB AG - Digital Brand Architecture for Europe's Laboratory Group

The Starting Point

viridiusLAB AG, headquartered in Vienna (Jasomirgottstraße 6/5, 1010 Vienna), is one of the leading pan-European laboratory groups. With over 950 employees at 62 locations in 6 EU countries, the group offers a unique portfolio: From environmental analytics to food testing to material analysis and pharma testing.

The service spectrum includes: Environmental analyses (soil, water, air/emissions), food safety, material testing including non-destructive testing, pharmaceutical analysis, precious metals analytics, biopharmaceuticals, calibration services, biocides and plant protection products, fuel analytics, and training and consulting.

Our Approach

We analyzed all 62 locations and their specific strengths. The German locations alone include specialized laboratories for environment, food, precious metals, and material testing. For each discipline, we developed keyword clusters and content strategies.

The Results

After launch, we saw a 120% increase in organic traffic. Average session duration increased by 50%. All 62 locations became visible for their respective regional keywords. The group finally operates digitally as one – with the visibility it deserves.