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From fragmented laboratory landscape to a strong European brand: How we unified 62 locations across 6 EU countries under one digital roof. viridiusLAB AG, headquartered in Vienna, is one of Central Europe's leading quality laboratory groups with over 950 employees.
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viridiusLAB AG, headquartered in Vienna (Jasomirgottstraße 6/5, 1010 Vienna), is one of the leading pan-European laboratory groups. With over 950 employees at 62 locations across 6 EU countries (Germany, Austria, Italy, Poland, Slovakia, Czech Republic), the group offers a unique portfolio of analytical services: environmental analyses, food safety, material testing, pharmaceutical analysis, precious metals analytics and more.
The Starting Point
viridiusLAB AG faced a classic growth challenge: With each acquisition – from environmental analytics to precious metals testing to food microbiology – fragmentation increased. 62 locations across Germany, Austria, Italy, Poland, Slovakia, and Czech Republic, but no unified digital presence. Customers searched for specific analytical services and found individual labs – but not the strength of the group behind them.
Our Approach
We developed a digital brand architecture that strengthens both the viridiusLAB umbrella brand and showcases individual laboratory specializations. A central portal with intelligent user guidance: Whether environmental analytics, food testing, material analysis, or pharma testing – the platform leads to the right laboratory. Keyword clusters for all disciplines, local SEO for each location.
Detailed Description
viridiusLAB AG, headquartered in Vienna (Jasomirgottstraße 6/5, 1010 Vienna), is one of the leading pan-European laboratory groups. With over 950 employees at 62 locations in 6 EU countries, the group offers a unique portfolio: From environmental analytics to food testing to material analysis and pharma testing.
The service spectrum includes: Environmental analyses (soil, water, air/emissions), food safety, material testing including non-destructive testing, pharmaceutical analysis, precious metals analytics, biopharmaceuticals, calibration services, biocides and plant protection products, fuel analytics, and training and consulting.
We analyzed all 62 locations and their specific strengths. The German locations alone include specialized laboratories for environment, food, precious metals, and material testing. For each discipline, we developed keyword clusters and content strategies.
After launch, we saw a 120% increase in organic traffic. Average session duration increased by 50%. All 62 locations became visible for their respective regional keywords. The group finally operates digitally as one – with the visibility it deserves.
“GoldenWing understood that we didn't need a website – but a digital home for 62 laboratories in 6 countries. Our group finally speaks with one voice.”
Management Team
viridiusLAB AG, Vienna, viridiusLAB AG
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