viridiusLAB AG - Digital Brand Architecture for Europe's Lab Group
From a fragmented laboratory landscape to a strong European brand: How we brought 62 locations in 6 EU countries under one digital roof.
Before / After Comparison
About viridiusLAB AG
Our Client
Europe's growing laboratory group with 62 locations in 6 EU countries, specialized in analytics and testing services.
Challenge
The Starting Point
viridiusLAB AG had 62 locations in 6 EU countries with inconsistent brand communication. Each lab had its own digital identity, making it difficult to be perceived as a European group.
Solution
Our Approach
GoldenWing developed a unified digital brand architecture that brings all 62 locations under one consistent roof.
Project Details
Detailed Description
Starting Point
ViridiusLab operated 62 locations across 6 EU countries with inconsistent brand communication. Each location used its own designs, tones, and visual languages — a fragmented brand that undermined trust and recognition among clients and partners.
Our Solution
We developed a unified digital brand architecture that brought all 62 locations together in a consistent brand system. From the logo system to typography, color palette, and digital templates — every touchpoint was harmonized without losing the local identity of each location.
Results & Impact
Unified brand presence across all 62 locations in 6 EU countries. Brand recognition increased measurably and brand management became scalable and efficient through digital brand guidelines and template systems.
“GoldenWing transformed our fragmented laboratory landscape into a strong European brand.”
viridiusLAB AG
Managing Director, viridiusLAB AG
Summary
Client: viridiusLAB AG
Service: Branding — Branding, Corporate Design, Web-Plattform, Content-Strategie, SEO
Challenge: viridiusLAB AG had 62 locations in 6 EU countries with inconsistent brand communication. Each lab had its own digital identity, making it difficult to be perceived as a European group.
Results: +120% Organic Traffic · 62 Locations Unified · +85% Brand Consistency
Tools & Technologies Used
Related Articles
Online-Marketing-Agentur Wien: 360 Grad statt Insel
Warum getrennte Marketing-Insellösungen Geld verbrennen und wie ein 360-Grad-Ansatz aus Marke, Website, SEO und Kampagnen zusammen mehr bewirkt.
Image SEO: Complete Guide for Better Google Rankings [2026]
Image SEO is one of the most underestimated ranking factors. Learn how to optimize your images for Google with alt texts, file names, compression, and structured data.
Social Media Marketing for Businesses: The Complete 2026 Guide
Social Media Marketing 2026: Short-form video, AI strategy, community building and social SEO. The complete guide for businesses — with real trends and proven tactics.
Related Services
More About Our Expertise
More about our services
Learn more about Branding
Related Glossary Terms
Learn more about industry terms in our Marketing Glossary
Have a Similar Project?
We'd love to learn more about your requirements and show you how we can help.
Let's talk