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From a fragmented laboratory landscape to a strong European brand: How we brought 62 locations in 6 EU countries under one digital roof.
Our Client
Europe's growing laboratory group with 62 locations in 6 EU countries, specialized in analytics and testing services.
The Starting Point
viridiusLAB AG had 62 locations in 6 EU countries with inconsistent brand communication. Each lab had its own digital identity, making it difficult to be perceived as a European group.
Our Approach
GoldenWing developed a unified digital brand architecture that brings all 62 locations under one consistent roof.
Detailed Description
ViridiusLab operated 62 locations across 6 EU countries with inconsistent brand communication. Each location used its own designs, tones, and visual languages — a fragmented brand that undermined trust and recognition among clients and partners.
We developed a unified digital brand architecture that brought all 62 locations together in a consistent brand system. From the logo system to typography, color palette, and digital templates — every touchpoint was harmonized without losing the local identity of each location.
Unified brand presence across all 62 locations in 6 EU countries. Brand recognition increased measurably and brand management became scalable and efficient through digital brand guidelines and template systems.
“GoldenWing transformed our fragmented laboratory landscape into a strong European brand.”
viridiusLAB AG
Managing Director, viridiusLAB AG
Client: viridiusLAB AG
Service: Branding — Branding, Corporate Design, Web-Plattform, Content-Strategie, SEO
Challenge: viridiusLAB AG had 62 locations in 6 EU countries with inconsistent brand communication. Each lab had its own digital identity, making it difficult to be perceived as a European group.
Results: +120% Organic Traffic · 62 Locations Unified · +85% Brand Consistency
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