Brand Guidelines for Consistency
Structured brand guidelines for a growing corporate group. From logo usage to tone of voice — everything documented. -70% approval time.
Before / After Comparison
Challenge
The Starting Point
TET Group had grown — fast and organically. The problem: every department, every location had developed its own interpretation of the brand. A different logo blue here, a "creative" font choice there, and when it came to presentations, every designer was on their own. The result? Chaos on the outside, frustration on the inside, and brand value that stayed below its potential.
Solution
Our Approach
We conducted a brand audit, identified the core elements, and developed a comprehensive brand manual that leaves no questions unanswered. From logo clear zones to color codes to application examples for every conceivable situation. Plus templates for presentations, documents, and social media. And the best part: we trained the teams so the manual doesn't gather dust in a drawer.
Project Details
Detailed Description
Starting Point
The TET Group had grown — fast and organically. The problem: every department, every location had developed its own interpretation of the brand. A different logo blue here, a creative font choice there. For presentations, every designer was their own boss. The result: chaos outside, frustration inside, and brand value far below its potential.
Our Solution
We conducted a brand audit, identified core elements, and developed comprehensive brand guidelines leaving no questions unanswered. From logo clear space to color codes to application examples. Plus templates for presentations, documents, and social media — and training to ensure the manual doesn't gather dust in a drawer.
Results & Impact
-70% approval time for brand materials. From chaos to consistency: TET Group now communicates with one voice — whether website, trade show, or LinkedIn post. The brand manual has become the go-to standard used daily.
Summary
Client: TET Group
Service: Branding — Brand Audit & Analyse, Umfassendes Brand Manual, Design-System Entwicklung, Template-Bibliothek, Team-Workshops & Schulungen
Challenge: TET Group had grown — fast and organically. The problem: every department, every location had developed its own interpretation of the brand. A different logo blue here, a "creative" font choice there,...
Results: 100% Brand Consistency · -70% Design Approval Time · 50+ Ready-to-use Templates
Tools & Technologies Used
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