Brand Guidelines for Consistency

Project Overview

TET Group, die tet group ist ein wachsendes industrieunternehmen, das klare inhaltliche und visuelle markenlinien benötigte, um interne und externe kommunikation zu vereinheitlichen. GoldenWing developed a customized solution with focus on Brand strategy and corporate design. The result: 100% konsistente Markenkommunikation, -70% Genehmigungszeit, Top interne Effizienz.

Starting Point

What Was Holding Them Back?

Vor dem Projekt war die Markenkommunikation inkonsistent, was zu Abstimmungs- und Freigabeproblemen im Design- und Marketing-Workflow führte.

The specific challenges included:

• Missing digital infrastructure for sustainable growth
• Inefficient processes and manual workflows
• Unclear positioning and communication
• Lack of measurability for marketing and sales activities

Why Was This Critical?

Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.

Goals & KPIs

• konsistente Markenkommunikation: 100%
• Genehmigungszeit: -70%
• interne Effizienz: Top
• Optimize and automate digital processes
• Strengthen brand positioning

Our Approach

Strategic brand development and visual identity

GoldenWing gestaltete umfassende Brand Guidelines:

• Visuelle Stilregeln: Logo-Verwendung, Größen, Spacing
• Farb- und Typografie-Definitionen: Primäre und sekundäre Farbpaletten
• Kommunikationsprinzipien: Tone of Voice, Messaging-Frameworks

Implementation & Rollout

• Template-Bibliothek: Vorlagen für verschiedene Anwendungen
• Dos and Donts: Klare Beispiele für richtige und falsche Anwendung

Implementation Details

Phase 1: Analysis & Strategy

Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.

Phase 2: Development & Design

Strategic brand development and visual identity with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.

Phase 3: Launch & Optimization

Go-live with accompanying support and continuous optimization based on performance data and user feedback.

Deliverables

• Visuelle Stilregeln – Logo-Verwendung, Größen, Spacing
• Farb- und Typografie-Definitionen – Primäre und sekundäre Farbpaletten
• Kommunikationsprinzipien – Tone of Voice, Messaging-Frameworks
• Template-Bibliothek – Vorlagen für verschiedene Anwendungen
• Dos and Donts – Klare Beispiele für richtige und falsche Anwendung
• Documentation and training
• Performance reporting and analytics

What Had the Biggest Impact?

The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.

Close collaboration with the TET Group team enabled quick iterations and tailored solutions.

Key Learnings

• If digital processes are thought through from the start, then the business scales sustainably, because no technical debt is created.
• If stakeholders are involved early, then adoption rate increases, because concerns are addressed.
• If KPIs are clearly defined, then success can be measured, because decisions are made data-driven.

Next Steps

• Further development based on performance data
• Expansion of functionalities
• Scaling into new markets or segments
• Continuous optimization and A/B testing