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Project Overview

Erkurt Gartengestaltung, erkurt gartengestaltung ist ein wiener landschafts- und gartengestaltungs-studio mit fokus auf hochwertige, ästhetische außenraumkonzepte für anspruchsvolle privat- und gewerbekunden. GoldenWing developed a customized solution with focus on Brand strategy and corporate design. The result: +200% digitale Anfragen, +45% Projektgröße, Premium Positionierung etabliert.

Starting Point

What Was Holding Them Back?

Die bestehende Online-Präsenz spiegelte nicht das kreative und hochwertige Leistungsportfolio wider, was dazu führte, dass potenzielle Kunden nur eingeschränkt angesprochen wurden.

The specific challenges included:

• Missing digital infrastructure for sustainable growth
• Inefficient processes and manual workflows
• Unclear positioning and communication
• Lack of measurability for marketing and sales activities

Why Was This Critical?

Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.

Goals & KPIs

• digitale Anfragen: +200%
• Projektgröße: +45%
• Positionierung etabliert: Premium
• Optimize and automate digital processes
• Strengthen brand positioning

Our Approach

Strategic brand development and visual identity

GoldenWing entwickelte ein umfassendes Branding und digitale Präsenz:

• Frisches Branding: Visuelle Identität, die kreative Positionierung betont
• UX-orientierte Website: Portfolio-Präsentation mit inspirierender Darstellung
• Gezielte Inhalte: Calls-to-Action führen Besucher in Kontaktprozesse

Implementation & Rollout

• Performance-Optimierung: SEO und technische Optimierungen
• Visual Content: Hochwertige Projekt-Fotografie

Implementation Details

Phase 1: Analysis & Strategy

Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.

Phase 2: Development & Design

Strategic brand development and visual identity with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.

Phase 3: Launch & Optimization

Go-live with accompanying support and continuous optimization based on performance data and user feedback.

Deliverables

• Frisches Branding – Visuelle Identität, die kreative Positionierung betont
• UX-orientierte Website – Portfolio-Präsentation mit inspirierender Darstellung
• Gezielte Inhalte – Calls-to-Action führen Besucher in Kontaktprozesse
• Performance-Optimierung – SEO und technische Optimierungen
• Visual Content – Hochwertige Projekt-Fotografie
• Documentation and training
• Performance reporting and analytics

What Had the Biggest Impact?

The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.

Close collaboration with the Erkurt Gartengestaltung team enabled quick iterations and tailored solutions.

Key Learnings

• If digital processes are thought through from the start, then the business scales sustainably, because no technical debt is created.
• If stakeholders are involved early, then adoption rate increases, because concerns are addressed.
• If KPIs are clearly defined, then success can be measured, because decisions are made data-driven.

Next Steps

• Further development based on performance data
• Expansion of functionalities
• Scaling into new markets or segments
• Continuous optimization and A/B testing