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Strategic positioning for AI innovation with +200% LinkedIn lead generation and 25+ webinars.
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Our Client
An initiative for frameworks and best practices in AI-based innovation.
The Starting Point
FABI needed a digital strategy to position itself as a thought leader in AI innovation and generate qualified leads through LinkedIn.
Our Approach
GoldenWing developed a thought leadership strategy with LinkedIn content, webinar series, and AI expertise positioning.
Detailed Description
FABI, a company specializing in AI innovation and consulting, had no visible thought leadership position in the German-speaking market despite solid expertise. LinkedIn activities were sporadic and without strategy, there was no content pipeline for expert articles, and the potential of webinars as a lead generation channel remained untapped. In a market where dozens of consultancies positioned themselves as "AI experts," a differentiating voice was missing.
We developed a holistic thought leadership strategy with three pillars: LinkedIn content, webinar series, and expertise positioning. On LinkedIn, a content calendar with daily posts, weekly expert articles, and monthly deep dives was implemented. A webinar series "AI in Practice" addressed concrete use cases for decision-makers. Strategic partnerships with trade media and conference speaking engagements amplified visibility.
LinkedIn leads increased by over 200% within six months. Over 25 webinars were conducted, with an average attendance of 180 and a conversion rate of 12% to qualified leads. FABI is now regularly cited as an AI expert in trade media. The LinkedIn account has become the primary lead channel, generating 45% of all new client inquiries. Webinar recordings receive over 5,000 monthly views.
“+200% LinkedIn leads and 25+ webinars — GoldenWing transformed our digital presence.”
FABI
Director, FABI
Client: FABI
Service: strategie — LinkedIn-Strategie, Webinar-Konzeption, Content-Marketing, Lead-Generierung, Personal Branding
Challenge: FABI needed a digital strategy to position itself as a thought leader in AI innovation and generate qualified leads through LinkedIn.
Results: +200% LinkedIn Leads · 25+ Webinars Conducted · +150% Brand Awareness
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