We use cookies to provide you with the best experience on our website. Privacy Policy
Global community generation with 30,000 nurses from 185 countries in 6 months.
Learn more about industry terms in our
We'd love to learn more about your requirements and show you how we can help.
Our Client
Nurses for Future is an international initiative for sustainable working conditions, visibility and networking of nurses, committed to better healthcare standards worldwide.
The Starting Point
The challenge lay in the fragmentation of the target group, high thematic requirements and the need to convey a consistent, credible message across different media channels.
Our Approach
GoldenWing implemented a global community strategy:
30,000 healthcare professionals from 185 countries
1000+ participants per event
Systematic collection and evaluation
Multi-channel content strategy
Detailed Description
Nurses for Future, nurses for future ist eine internationale initiative für nachhaltige arbeitsbedingungen, sichtbarkeit und vernetzung von pflegekräften, die sich für bessere healthcare-standards weltweit einsetzt. GoldenWing developed a customized solution with focus on Business strategy and digital transformation. The result: 30.000 Nurses aus 185 Ländern, 1000+ Teilnehmer pro Webinar, +150% Community-Wachstum.
Die Herausforderung lag in der Fragmentierung der Zielgruppe, hohen thematischen Anforderungen und der Notwendigkeit, eine konsistente, glaubwürdige Botschaft über unterschiedliche Medienkanäle zu transportieren.
The specific challenges included:
Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.
GoldenWing implementierte eine globale Community-Strategie:
Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.
Strategic consulting and digital transformation with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.
Go-live with accompanying support and continuous optimization based on performance data and user feedback.
The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.
Close collaboration with the Nurses for Future team enabled quick iterations and tailored solutions.
“30,000 nurses in 6 months – we would never have achieved that without GoldenWing. The webinars with over 1000 participants show that we have built a real global movement.”
Nurses for Future
Community Lead, Nurses for Future
More About Our Expertise
Professional campaign management