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When a brand shows its age: How we transformed Point of New from a dusty relic into a coveted lifestyle brand with a bold rebranding. A metamorphosis in gold.
Point of New
2023
When a brand shows its age: How we transformed Point of New from a dusty relic into a coveted lifestyle brand with a bold rebranding. A metamorphosis in gold.
Communicating expertise in retail innovation digitally.
Modern website with case studies and interactive elements that showcase innovation.
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