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Complete rebrand of an innovation consultancy with +85% LinkedIn lead performance.
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Our Client
Point of New is a specialized innovation consultancy for business model innovation, supporting companies in strategic transformation and digital innovation.
The Starting Point
The previous website showed competence, but the structured presentation of offers and results was not mature enough to generate quality leads or optimize search engine rankings.
Our Approach
GoldenWing implemented a complete rebrand:
New visual identity and positioning
Modern, conversion-optimized platform
Consistent brand touchpoints
Professional lead generation
Detailed Description
Point of New, a specialized innovation consultancy for business model innovation, needed a digital presence that convincingly communicates their expertise. GoldenWing delivered complete rebranding with website relaunch and LinkedIn campaigns. The result: +85% LinkedIn lead performance and clear positioning in the consulting market.
In the competitive consulting market, digital visibility is crucial. Without clear positioning and professional online presence, potential mandates went to better-positioned competitors – despite excellent expertise in business model innovation.
Development of a fresh, professional identity that communicates innovation and expertise. Logo, color palette, typography, and visual elements for consistent brand communication.
Structured presentation of consulting services with clear user journeys. Landing pages for various services, case studies, and testimonials for social proof.
Thought leadership content for LinkedIn and website. Articles, whitepapers, and case studies demonstrating expertise in business model innovation.
The combination of clear positioning and active LinkedIn campaign management was the biggest lever. Instead of generic consulting communication, Point of New positioned itself as a specialist for business model innovation – this resonated strongly with the target audience.
Project Impressions
“The rebranding was long overdue. GoldenWing not only gave us a new look but sharpened our entire brand positioning. The LinkedIn campaigns consistently deliver qualified leads.”
Geschäftsleitung
Management, Point of New
More About Our Expertise
Thought leadership content