Innovation Consulting Rebranded
How we transformed Point of New from a dated brand into a coveted lifestyle brand. +85% LinkedIn lead performance.
Before / After Comparison
Challenge
The Starting Point
Point of New had a problem that many established companies know all too well: the brand had aged. What once felt fresh and innovative now seemed like a relic from a bygone era. The younger target audience? Walked right past. The loyal customers? Getting older. Vienna's retail scene is ruthless β those who don't move with the times get left behind.
Solution
Our Approach
We didn't just give Point of New a facelift β we reimagined the brand entirely. A bold, contemporary logo, a vibrant color palette, and visual language that makes you want more. The new website isn't a digital storefront β it's an experience. Social media went from afterthought to growth engine. The result: a brand that's relevant again β and one people talk about.
Project Details
Detailed Description
Starting Point
Point of New faced a problem familiar to many established companies: the brand had aged. What once looked fresh and innovative felt like a relic. The younger target audience walked right past, while loyal customers grew older. In Vienna's ruthless retail landscape, those who don't move with the times get left behind.
Our Solution
We didn't just give Point of New a facelift β we reimagined the brand entirely. A bold, contemporary logo, a vibrant color palette, and visual language that makes you want more. Social media went from afterthought to growth engine. The new website isn't a digital storefront β it's an experience.
Results & Impact
+85% LinkedIn lead performance. Point of New is relevant again β a brand people talk about. The transformation from outdated appearance to coveted lifestyle brand brought the company back into the conversation.
Summary
Client: Point of New
Service: Branding β Strategisches Rebranding, Logo-Design & Visual Identity, Website-Design & Development, Brand Guidelines Entwicklung, Social Media Strategie
Challenge: Point of New had a problem that many established companies know all too well: the brand had aged. What once felt fresh and innovative now seemed like a relic from a bygone era. The younger target audi...
Results: +85% Brand Awareness Β· +120% Social Media Engagement Β· +40% New Customers under 35
Tools & Technologies Used
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