What is Organic Traffic?
Organic traffic includes all website visitors who come through unpaid (organic) search results from search engines like Google. It is the main goal of SEO efforts and differs from paid traffic (PPC/Ads), direct traffic (URL entry), referral traffic (links from other websites), and social traffic (social media). Benefits: Sustainable (once achieved, brings continuous visitors), free (no click costs), high trustworthiness, good conversion rates. Disadvantages: Time-consuming to build, algorithm changes can have impact. Viewable in Google Analytics under Acquisition > Traffic Acquisition.
Key Points
- Comes from unpaid search results
- Main goal of SEO
- Sustainable and "free"
- Takes time to build
- Measurable in Google Analytics
- High trustworthiness with users
Practical Example
“65% of our website traffic is organic - that's 50,000 visitors per month without ad costs.”