What is SEO Consulting?
SEO consulting encompasses professional analysis and strategic advice to improve a website's organic visibility. An SEO consultant analyzes the current state, identifies opportunities, and develops a tailored strategy. Typical services: SEO audit and current state analysis, keyword research and strategy, competitor analysis, technical SEO recommendations, content strategy development, action plan and prioritization, training and workshops. When is SEO consulting useful? Before a website relaunch, when organic traffic stagnates, before entering new markets, after Google penalties, for internal team development. Difference from SEO agency: Consulting focuses on strategy and recommendations, an agency also handles implementation and ongoing support.
Key Points
- Professional analysis and strategy
- SEO audit as starting point
- Keyword research and competitor analysis
- Technical and content recommendations
- Useful before relaunches and for traffic issues
- Consulting vs. Agency: Strategy vs. Implementation
Practical Example
“Before the relaunch, we sought SEO consulting to avoid losing rankings.”