Off-Page SEO

Off-Page SEO (also called Off-Site SEO) refers to all optimization measures that take place outside your own website. Unlike On-Page SEO, where you have full control, Off-Page SEO is about generating external signals that show Google the relevance and authority of a website. The most important Off-Page factor is backlinks - links from other websites. Other factors include brand mentions (mentions without links), social signals, guest posts, PR, and influencer collaborations. Quality is more important than quantity: A link from an authoritative, topically relevant site is worth more than a hundred links from unknown websites. Off-Page SEO is often the most difficult part of search engine optimization.