15 min readAs of: February 2026

Having a website created: Complete guide

You want to have a professional website created? This guide accompanies you through the entire process — from planning to agency selection to go-live.

Step 1: Define requirements

Before requesting quotes, clarify:

What goal does the website pursue? (Leads, sales, branding)
Who is your target audience?
What features are needed? (Shop, blog, booking)
How many pages/content?
In which languages?
Budget range?

Tip: Create a short briefing document (1-2 pages) with your requirements. This saves time in agency discussions.

Step 2: Find the right partner

Options for implementation:

Freelancer: For simple websites, budget-oriented
Small agency (5-15 employees): Good value for money
Large agency (15+ employees): Enterprise projects, full capacity
Pay attention to: References in your industry, clear communication, realistic timing

Step 3: The briefing

A good briefing contains:

Company profile and target audience
Website goals
Functional requirements
Design ideas (example sites)
Content (existing or to be created?)
Timeline and budget

Step 4: Compare offers

When comparing, consider:

What is all included in the price?
How many revision rounds?
Basic SEO optimization included?
Training for operation?
Support after go-live?
Hosting costs?

Step 5: Project management

This is how a typical web project runs:

Kick-off: Briefing coordination, schedule
Concept: Wireframes, structure
Design: Look & feel, approval
Development: Technical implementation
Content: Enter texts, images
Testing: QA, browser tests
Launch: Go-live, monitoring

Frequently Asked Questions

Click on a question to see the answer.

Simple sites: 4-6 weeks. Medium projects: 2-3 months. Complex portals: 4-6+ months.

Ideally: Texts, logos, images. Alternatively, we can offer content creation.

Yes, with a CMS you can adjust content yourself. For larger changes, we support you.

We recommend a maintenance contract for updates, security and minor adjustments.

Discuss project now

We create an individual offer for you — free and non-binding.