Marketing Consulting

Our packages: audit €990-1,990, strategy workshop €2,490, channel deep-dive €1,490-2,490, GTM consulting €4,990-9,990, analytics setup €2,990-5,990, fractional CMO from €5,900/month. Hourly rate alternative for ad-hoc consulting: €190/h, in 30-min blocks. Vienna market average for senior marketing consulting: €160-250/h, audits €2,000-5,000, fractional CMO €6,000-15,000/month. We are transparent in pricing, no hidden hours.

Three classic situations: (1) SMEs with 1-3 marketing employees who need senior strategy without hiring a senior full-time (€70-120k/year). Fractional CMO makes sense at €70-150k marketing budget. (2) Growth-phase startups between pre-seed and series A, go-to-market consulting before hire decisions. (3) Established companies before strategic pivot (rebranding, market expansion, new product), independent outside view more valuable than internal blind spots.

Process: (1) Pre-work 1-2 weeks before workshop: we analyze GA4, Semrush, competitor situation, CRM data (4h our side). (2) Workshop day 4h with your marketing team (3-6 participants optimal): goals review, channel assessment, SWOT, prioritization via ICE framework, budget allocation. (3) Follow-up summary PDF 10-15 pages within 5 working days with action items, KPIs, timeline. Format remote via Google Meet or live in Vienna. Some teams do workshop offsite.

Fractional CMO = senior chief marketing officer on-demand, 1-3 days/week instead of full-time hire. Tasks: strategic leadership, team leadership, agency management, stakeholder reporting to management, budget planning, hiring support. Fits when: (1) You have €70-300k/year marketing budget but don't want to afford a senior employee. (2) In-between solution during hiring process for permanent CMO. (3) Interim leadership during restructuring. Minimum term 3 months for onboarding and first impact.

Yes, with different focus: B2B consulting (60% of our projects), demand generation, account-based marketing, LinkedIn strategy, sales-marketing alignment, longer sales cycles. B2C consulting (30%), performance marketing, CRO, email/SMS retention, influencer strategy, short conversion cycles. B2B2C or marketplace (10%), demand shaping on both sides. Methodology is same, channel mix and KPI focus different. Industry expertise in SaaS, e-commerce, professional services, healthcare, fintech.

Success metrics by engagement type: (1) Audit, implementation rate of recommendations (we check after 90 days), impact attribution on action items, team satisfaction score. (2) Workshop, number of implemented roadmap items after 6 months, OKR achievement rate. (3) Fractional CMO, revenue growth, pipeline velocity, marketing contribution to sales pipeline, team retention. We deliver follow-up reports, consulting is measurable, no "soft" success categories.

Strictly independent: (1) No tool affiliate commissions (we recommend Semrush or Ahrefs based purely on fit, not kickback). (2) No agency referrals with commission agreements. (3) We don't execute recommendations ourselves if your team or another agency fits better. Conflict check before every engagement: with active full-service retainer with us, we don't do independent consulting but integrate consulting into the retainer (conflict of interest).

Deni Khachukaev as senior consultant personally for audits, workshops and fractional CMO engagements. For research-intensive parts (data analysis, competitor mining), a 2-person research team works in the background. For channel deep-dives (e.g. pure paid media), we bring in senior specialists from our partner network. No anonymous junior consultants, no outsourcing. At least 70% of engagement time directly with Deni.

Three differentiators: (1) Size & price, Big-3 management consultancies start at €25-50k per month for teams. We are 10x cheaper with comparable senior expertise for marketing-specific. (2) Execution proximity, we understand GA4 setup, ad operations, CRM integration in detail (not just strategy decks). Big-3 often lacks hands-on know-how. (3) SME focus, we adapt methods to 5-50-person companies, Big-3 frameworks are built for enterprise. Plus: Vienna location, faster communication, GDPR-native.