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Content marketing that doesn't produce in isolation but works as part of integrated strategy with SEO, social and paid. From content strategy through blog production, whitepapers, video scripts to newsletter and podcast. Price: content strategy €3,990 one-time, content retainer from €1,490/month (2 articles included).
Every content starts with keyword research in Semrush/Ahrefs. Content briefing based on search intent analysis, not gut feeling — rankable from day 1.
Content without distribution is cost, not investment. We plan social, email, paid amplification and sales enablement parallel to production.
DE (native speaker from Vienna), EN (senior native), RU (native speaker). No MT post-edits, no buzzword soups. Editing with expert proofreading.
Content ROI measurable via GA4 + Looker Studio: which article brings how many qualified leads? No "produce content for content's sake".
From strategy to distribution — integrated content system.
Content strategy for 12 months: keyword research (Semrush), topical authority planning, content cluster mapping, editorial calendar, KPI framework. Delivery: content strategy doc (30-50 pages), content brief templates, KPI dashboard. Price €3,990 for SME (500 keywords), €9,990 for enterprise (2,000+ keywords). Foundation for all following content retainers.
SEO-optimized blog articles 1,500-3,000 words each: keyword research, outline approval, writing, editing, on-page SEO (H-tags, meta, schema), featured image design, internal linking. Price €290-490 per article by depth. Monthly retainer packages from €1,490 (2-4 articles incl. publishing).
Whitepapers, e-books, guides 4,000-15,000 words incl. design and landing page integration. Research-intensive: interviews with subject matter experts, original data analysis, custom infographics. Price €2,990-7,990 per asset. Ideal for B2B lead gen (gated downloads) and authority building.
Script writing for YouTube videos, reels, TikToks, podcast episodes. Hook engineering by successful creator formulas, platform-native logic. Price scripts €490-990 per piece. Full podcast production (recording, edit, show notes, distribution): €4,990 per episode, retainer from 9 episodes per quarter.
Newsletter strategy, editorial calendar, copywriting, subject line optimization, segmentation, A/B tests. Integration with HubSpot, Mailchimp, ActiveCampaign or Klaviyo. Retainer from €990/month (4 newsletter issues incl. copywriting + template adaptation). Conversion-focused, not frequency obsession.
Analyze existing content for performance: which articles rank, which lose traffic, which need update? Audit report with refresh prioritization. Price audit €1,490 (up to 100 articles). Refresh execution per article €190-390 (update instead of new writing). Often 30-50% traffic uplift after 90 days.
One-time strategy or monthly production retainers.
12-month foundation
2-4 SEO articles monthly
Full-spectrum content
Audit → strategy → briefing → production → publishing → reporting.
Analysis of existing content, keyword gaps, competitor benchmarking.
Topical authority plan, keyword clusters, editorial calendar.
Per asset: SEO briefing with keywords, outline, target audience, CTAs.
Writing/recording/design by native speakers + subject experts.
On-page SEO, schema markup, internal linking, distribution.
Monthly GA4 + Semrush KPIs, top performers, next steps.
Answers to frequently asked questions.
Copywriting = individual texts for specific purpose (landing page copy, ad text, email). Content marketing = integrated strategy over months/years with content assets (blog, videos, whitepapers) that build traffic, leads and authority. Copywriting is short sprint, content marketing is marathon with measurable long-term KPIs (organic traffic, email list, content-generated revenue). A content marketer does copywriting as sub-skill, reverse not necessarily.
Our packages: content strategy €3,990 one-time, content retainer from €1,490/month (2-4 articles), enterprise €4,990+/month (8-12 assets). Individual assets: blog articles €290-490, whitepapers €2,990-7,990, video scripts €490-990. Vienna market average for content marketing retainer: €1,500-5,000/month. Enterprise agencies €5,000-25,000/month. Hourly rates at freelance copywriters €80-140/h.
Realistic timeline: SEO rankings first movement after 2-3 months, significant traffic buildup after 6-9 months, consistent lead flow after 9-12 months. Content marketing is long-term — expectation shouldn't be "day 30 results". Advantage: once published content generates traffic for years (vs. paid ads that stop immediately). ROI typically positive from month 12-18, then exponential return through compounding effect.
In-house production in Vienna + distributed native speaker team: DE (Vienna writers, native speakers), EN (UK + US senior writers), RU (native speakers + proofreading). No offshore mass content production, no AI-only articles. Quality control: senior editor reviews every article before publishing. For highly technical niches, we bring in subject matter experts as interview partners — our writers then take over writing and polishing.
AI as tool, not replacement: yes for research (keyword expansion, source collection), outline brainstorming, ideation support. No for final writing. Reason: Google Helpful Content Update penalizes mass AI content, E-E-A-T signals need real expertise. Plus: AI content lacks originality, data insights, experience voice. All published articles with us have human authorship as primary writing process, documented for transparency.
2026 ranking by ROI for B2B: (1) Long-form whitepapers for lead gen (10,000+ words, gated downloads). (2) Detailed SEO guides (3,000-5,000 words) for organic traffic. (3) Case studies with real metrics. (4) Podcast interviews with industry leaders (authority building). (5) Newsletter with insights (retention + top of mind). Weaker: thin 500-word blog posts, infographics without research substance, generic "Top 10 tips" lists. Format mix recommended: 70% evergreen SEO + 20% thought leadership + 10% news/trends.
Yes — integration is the core of our approach. Every content is planned in parallel for: SEO (keyword research + on-page), social (post adaptations, reels cuts), paid (content as ad creative via Spark Ads, dark posts), email (newsletter section), sales (case study kit for outreach). This integration approach is why content retainers with us are often combined with full-service retainers — synergies instead of silos.
Core KPIs: (1) Organic traffic from GA4 segmented by article, evolution over months. (2) Keyword rankings in Semrush, top 3, top 10, average position. (3) Conversion tracking: how many article readers become leads (form submit), customers (purchase), subscribers (email). (4) Engagement: scroll depth, time on page, social shares. (5) Backlinks from Ahrefs — rankable content attracts natural links. Reporting in Looker Studio, monthly for retainer clients.
Yes — regulated content setup with additional compliance review: healthcare compliance (Austrian advertising per HWG, Medicinal Products Advertising Act), finance (WAG compliance for brokers, BaFin/FMA guidelines), legal (lawyer advertising restrictions). Our writers coordinate with your internal compliance team or we integrate external legal reviews (surcharge €290-590 per asset). No publishing for regulated industries without compliance check.
Three differentiators: (1) SEO integration from day 1 — we brief on Semrush keyword data, not gut feeling. Many content agencies do SEO post-hoc. (2) Distribution planning — we think content not in isolation but with social/email/paid amplification. (3) Native speakers DE+EN+RU without MT post-edits. Plus: measurable via revenue attribution (not just traffic vanity), 13+ years content experience from senior strategist, Vienna location with EU hosting.
Free 30-min initial call: we discuss current content status and recommend fitting package.