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UX Design & Research

UX Design Agency

User experience design that drives conversion rate and eliminates user frustration. From UX research and wireframes through prototyping to usability testing. Foundation for every successful digital product — UX logic before UI aesthetics. Audit from €2,490, research sprint €4,990, full UX design from €9,990.

200+ UX projects
Research-first approach
Figma + Miro + Maze

Benefits

Research Before Design

Every project starts with user research — no assumptions, only validated insights. Interviews, surveys, analytics analysis.

Measurable Conversion Impact

A/B tests pre-launch, conversion tracking post-launch. Our average CR uplift after UX rework: 35-80%.

Accessibility from Design

WCAG 2.2 AA compliance in wireframes — not as last-minute audit. Inclusive design saves rework and opens market.

Handover-Ready Files

Dev teams get Figma with dev mode, design tokens, component library and interaction specs — no unclear briefings.

6 UX Services in Detail

From research to strategy — all stages of a UX project.

UX Research

User interviews (5-15 participants), surveys, heatmap analysis via Hotjar, session recordings, competitive analysis. Delivery: research report with personas, pain points, opportunity map. Foundation for all design decisions. Typical duration: 2-3 weeks.

Wireframing & Information Architecture

Low-fidelity wireframes for all key flows, sitemap structure, navigation design, card-sorting sessions. Focus on logic, not aesthetics. Iteration with 2-3 feedback rounds before hi-fidelity design starts. Figma or Miro.

Prototyping (Interactive)

Clickable high-fidelity prototypes in Figma for usability testing before development. Saves 60-80% of dev costs through error avoidance: changes in prototype = 10 min, after launch = weeks of rework. We test with real users, not just stakeholders.

Usability Testing

Moderated remote tests with 5-8 target group participants via video call. Task-based, think-aloud protocol, recording and analysis. Alternative: unmoderated via Maze for 15-50 participants. Delivers quantitative task completion rates plus qualitative quote collection.

UX Audit (Heuristic)

Expert review of existing products by Nielsen Heuristics + WCAG 2.2 + industry-specific best practices. 40-50-point report with prioritized action recommendations. Audit price €2,490 for single product, quick diagnosis without user testing budget.

UX Strategy & Design Systems

Cross-product UX strategy, design token system, component library build, brand-to-product translation. For companies with multiple products or planned scaling. Setup €9,990 upwards, incl. Figma library + documentation.

UX Design Packages

Fixed prices instead of hourly rates — transparent and predictable.

UX Audit
€2,490 one-time

Heuristic review of existing products

  • Expert review (Nielsen + WCAG 2.2)
  • 40-50-point report (PDF)
  • Prioritized action recommendations
  • 90-min walkthrough call
  • Delivery 7-10 working days
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Popular
UX Research Sprint
€4,990 one-time

Research + wireframes for new product

  • User interviews (5-8 participants)
  • Competitive analysis
  • Personas + journey maps
  • Low-fidelity wireframes (key flows)
  • Handover briefing for design team
  • Duration: 3-4 weeks
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Full UX Design
€9,990+ from

Research + design + testing complete

  • UX research (incl. surveys)
  • Wireframes + prototyping
  • High-fidelity design in Figma
  • Usability testing (2 rounds)
  • Dev handover with design tokens
  • 3 months post-launch support
  • Duration: 8-12 weeks
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6-Step UX Process

Discovery → Research → Ideation → Design → Testing → Handover.

STEP 01

Discovery

Business goals, user segments, KPIs, scope definition in 3-4h workshop.

STEP 02

Research

User interviews, analytics mining, competitive analysis — validated insights instead of assumptions.

STEP 03

Ideation

Wireframes, sketches, IA concepts with 2-3 feedback rounds.

STEP 04

Design

High-fidelity in Figma, component library, interaction specs.

STEP 05

Testing

Usability tests with real users, iteration, pre-launch validation.

STEP 06

Handover

Dev-ready Figma with design tokens, documentation, QA support during development.

Frequently Asked Questions About UX Design

Answers to frequently asked questions.

UX (user experience) focuses on logic, flow, information architecture — how users use a product. UI (user interface) focuses on visual design, colors, typography — how the product looks. UX comes first: no matter how beautiful the UI, it can't save a confusing flow. With us: UX research and wireframes (this service), UI design often in web design package (or combined as full service). Big difference: UX is measurable via task completion, UI via brand consistency.

UX audit with us €2,490, research sprint €4,990, full UX design from €9,990. Vienna UX agencies range from €2,000 (small audit) to €50,000+ (enterprise research projects). Senior UX designer hourly rates €120-180/h, freelancers €80-140/h. Our fixed-price packages are more transparent than hourly billing, no budget surprises. Alternatively: retainer as part of our full-service package from €3,500/month.

UX audit: 7-10 working days (expert review without user testing). Research sprint: 3-4 weeks (incl. 5-8 user interviews, analysis, wireframes). Full UX design: 8-12 weeks (research + prototyping + testing + dev handover). Enterprise UX strategy with design system: 12-20 weeks. Timeframes can't be compressed — user interviews need 1-2 weeks for recruiting and scheduling, design + testing needs iteration.

Always when: (1) Target audience unclear or broad (research validates primary persona). (2) New product or market segment (no data from existing users). (3) High conversion goals — just 5-8 user interviews reveal 80% of usability issues before design costs occur. (4) Redesign projects — understand why current product doesn't perform. Not necessary for: small text changes, known target audiences with established analytics data, quick A/B tests of existing flows.

Our toolstack: Figma + FigJam (wireframes, prototyping, design system), Miro (workshops, journey maps, research synthesis), Maze (unmoderated usability tests, 15-50 participants), Hotjar (heatmaps, session recordings for research), Loom (asynchronous walkthrough videos), Dovetail (research repository), UserTesting.com (moderated tests with enterprise budget). Tool costs €3,000+/year — included in all packages.

B2B SaaS and enterprise software (40% of our UX projects): simplify complex workflows, optimize onboarding, increase feature adoption. E-commerce (25%): checkout flows, product discovery, search UX. Fintech/banking (15%): compliance-compliant UX, trust building. Healthcare (10%): patient journeys, regulated environments. Public sector (10%): accessibility-first, barrier-free design. Across industries: methodology is the same, industry know-how important for context.

Yes — UX is often integrated: in web design premium package (€4,990), basic UX is included (wireframes + 1 prototyping round), in enterprise package (€9,990+) full UX research spectrum. Full-service retainer (€3,500+/month) includes quarterly UX audits for ongoing products. Stand-alone UX projects (only this service, not tied to overall web design) start at €2,490 audit.

Quantitative KPIs: task completion rate (% users successfully completing task), time-on-task, error rate, System Usability Scale (SUS score 0-100). Business KPIs: conversion rate, funnel drop-off, feature adoption rate, customer satisfaction (CSAT). Qualitative: user quotes, emotion coding during tests. Before/after comparison mandatory — without baseline measurement no success attribution. Reporting in Looker Studio, monthly for retainer clients.

Yes — dev handover is its own process step. Figma with dev mode (current Figma feature) automatically delivers CSS tokens, spacing, typography specs per element. We create interaction specifications (hover states, animations, loading states), component library documentation and are available for QA questions during development (included in project price for 3 months post-handover). Working with frameworks like Storybook possible.

Three differentiators: (1) Research-first instead of design-first — 40% of our project time goes into research and testing, not visual design. Other agencies flip this (more UI design, less UX rigor). (2) Tech integration — we develop in Next.js ourselves, understand dev realities (performance, state management, accessibility implementation). (3) Accessibility-native — WCAG 2.2 in wireframes, not retrofit. Critical for Austrian Accessibility Act compliance. Plus: transparent fixed prices, no hourly billing.

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The GoldenWing team in the Vienna studio

The team behind your project

No agency façade — these are the people who will actually work on your project, from our studio in Vienna.

DI (FH) Benedikt Hasibeder

DI (FH) Benedikt Hasibeder

Your contact person · Co-Founder

Benedikt is happy to advise you personally — call him directly or book an appointment.

Ready for Better User Experience?

Let's start with a free 30-min initial call. We discuss your current UX challenges and recommend the right package.