We use cookies to provide you with the best experience on our website. Privacy Policy
From local startup to global partnerships with BMW, AWS, and IKEA.
More about our services
Learn more about industry terms in our
We'd love to learn more about your requirements and show you how we can help.
Our Client
Atta Paper Pallet revolutionizes the logistics industry with fully recyclable paper pallets as a sustainable alternative to wood and plastic pallets. The Hungarian innovation company supplies international corporations with eco-friendly transport solutions.
The Starting Point
In an established logistics market, sustainable advantages had to be clearly communicated and B2B decision-makers reached through digital channels. Traditional sales channels were insufficient to convince international corporations and initiate pilot projects.
Our Approach
GoldenWing implemented a global digital-first strategy:
Networking with Fortune 500 companies
Integration of features and B2B registration forms
B2B calls and virtual factory tours for international leads
Invitation management and lead follow-up at international fairs
Detailed Description
Atta Paper Pallet, a Hungarian clean-tech startup, is revolutionizing the logistics industry with fully recyclable paper pallets. GoldenWing developed a global digital-first strategy that connected the startup with Fortune 500 companies like BMW, AWS, and IKEA. The result: +120% digital inquiries and 15+ coordinated pilot projects.
As an innovative startup with a disruptive product, Atta Pallet needed quick access to the right decision-makers at large corporations. Without structured digital channels, the company relied on random trade show contacts – not scalable for global expansion.
Professional invitation management for international trade shows, follow-up campaigns after events, and lead tracking from first contact to pilot project. Result: Structured pipeline with measurable ROI.
Support for test implementations at BMW, IKEA, and other major customers – from initial inquiry through sample delivery to evaluation. Result: 15+ successful pilot projects.
SEO-optimized content for sustainability communication, thought leadership articles, and PR support. Result: Significant increase in organic visibility in target markets.
Direct coordination of B2B meetings and virtual factory tours was the decisive lever. Instead of just generating leads, GoldenWing took over complete sales support through to the pilot project – this significantly accelerated the sales cycle.
The combination of sustainability content and targeted outreach to sustainability managers opened doors to companies that would not have been reachable through traditional channels.
“From local innovation to global partnerships with the biggest names in industry – GoldenWing not only made us digitally visible but actively supported us in scaling our business. The factory tours and lead coordination were gamechanging.”
CEO
CEO, Atta Pallet
More About Our Expertise
Coordination of test implementations with major customers
SEO-optimized content for sustainability communication
