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UX redesign with +85% lead quality and significantly lower bounce rate.
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Our Client
Soki is a digital product company in the AI space that needed a web presence that reduces complexity while better explaining their features.
The Starting Point
The old website was content-heavy and confusing, leading to high bounce rates and low contact inquiries. A clear information architecture and effective UX flow were missing.
Our Approach
GoldenWing redesigned the complete user experience:
Restructured for intuitive navigation
Clear value propositions
Reduced complexity
Mobile-first approach
Detailed Description
Soki, soki ist ein digitales produktunternehmen im ai-bereich, das eine webpräsenz benötigte, die komplexität reduziert und gleichzeitig ihre funktionen besser erklärt. GoldenWing developed a customized solution with focus on Website development and UX. The result: Low Bounce Rate, +85% Lead-Qualität, Top Brand-Positionierung.
Die alte Website war inhaltlich überladen und verwirrend, was zu hohen Absprungraten und geringen Kontaktanfragen führte. Es fehlte eine klare Informationsarchitektur und ein effektiver UX-Flow.
The specific challenges included:
Without professional digital presence and optimized processes, growth potential remained untapped. Competition was digitally better positioned, leading to missed opportunities.
GoldenWing überarbeitete die komplette User Experience:
Deep analysis of existing processes, competitive landscape, and target audiences. Definition of clear KPIs and milestones for the project.
User-centered design and conversion optimization with focus on user-friendliness and conversion optimization. Iterative design with regular feedback.
Go-live with accompanying support and continuous optimization based on performance data and user feedback.
The holistic approach was key to success. Instead of isolated measures, an integrated strategy was developed that considers all touchpoints.
Close collaboration with the Soki team enabled quick iterations and tailored solutions.
“The redesign not only increased our visibility but also how users perceive and interact with us.”
Produktmanager
Product Manager, Soki
More About Our Expertise
Understandable presentation of complex technology
