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Reach that converts
Google Ads, Meta Ads and LinkedIn campaigns with real ROI: Ad creation, audience targeting, A/B testing and conversion-optimized landing pages. Performance marketing that generates leads and sales.
Strategic campaign planning for maximum ROI: Goal definition, funnel design, persona development and KPI framework. We develop data-driven marketing strategies that deliver measurable results.
Answers to the most important questions from our clients.
UX (User Experience) is the overall experience: How does using it feel? Is it intuitive? UI (User Interface) is the visual design: buttons, colors, layout. UX is 'how it works', UI is 'how it looks'. Both must work together.
Create a persona: 1) Collect customer data (interviews, analytics, surveys), 2) Identify patterns (demographics, behavior, goals), 3) Create persona profile (name, photo, background, pain points, goals), 4) Validate with team. 3-5 personas are typical.
Customer journey mapping visualizes all customer touchpoints: from Awareness (first contact) through Consideration (research) to Decision (purchase) and Retention (loyalty). Shows opportunities and problems in the customer journey.
Conversion optimization: clear value proposition, reduced form fields, trust signals (testimonials, logos), fast loading times, mobile optimization, A/B tests, exit-intent popups, social proof. Typical conversion rate: 2-5% (e-commerce), 10-25% (landing pages).
Digital strategy projects: Target audience analysis €1,500-4,000, customer journey mapping €2,000-5,000, comprehensive digital strategy €5,000-15,000. ROI typically 3-10x through more efficient marketing and higher conversion rates.
Important KPIs: Traffic (Sessions, Users), Engagement (Bounce Rate, Time on Site), Conversions (Leads, Sales), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), Customer Lifetime Value (CLV). Tools: Google Analytics 4, Search Console, HubSpot.
Let's talk about your project. We're happy to advise you in a free initial consultation.