What is Landing Page?
A landing page is a standalone webpage created specifically for marketing or advertising campaigns. Unlike normal website pages, a landing page has a single, focused goal: to guide the visitor to a specific action (conversion). This can be a purchase, newsletter signup, download, or contact request. Landing pages are typically used for Google Ads, social media campaigns, or email marketing. An effective landing page has a clear headline, compelling benefits, social proof (testimonials), a prominent call-to-action, and minimal distractions (often no navigation).
Key Points
- One goal, one action - no distractions
- Headline must clearly communicate the offer
- Above the fold: Most important visible without scrolling
- Social proof: Testimonials, logos, numbers
- Mobile-optimized for smartphone traffic
- A/B tests for continuous optimization
Practical Example
“The new landing page for our Google Ads campaign achieved a 12% conversion rate - three times higher than the homepage.”