What is PPC?
Pay-Per-Click (PPC) is an online advertising model where costs only occur when a user clicks on the ad. The most well-known PPC platform is Google Ads (formerly Google AdWords), but Meta Ads (Facebook/Instagram), LinkedIn Ads, and Microsoft Ads (Bing) also work with PPC. Cost per click (CPC) is determined by auctions and varies based on keyword competition, quality score, and bid. Benefits: Immediate visibility, measurable results, precise targeting, full cost control. PPC complements SEO well: PPC for quick results, SEO for long-term organic traffic.
Key Points
- Payment only on click
- Google Ads is the largest platform
- CPC determined by auction
- Quality score affects costs
- Immediate visibility possible
- Complements SEO for full-funnel strategy
Practical Example
“Our PPC campaign generates 200 leads per month at a €2.50 CPC.”