What is CTR?
Click-Through Rate (CTR) is a central metric in SEO and online marketing. It's calculated as: (Clicks / Impressions) × 100. In SEO, CTR shows how often users click on your search result relative to how often it's displayed. A high CTR signals to Google that your result is relevant. Average organic CTR by position: Pos. 1: ~28%, Pos. 2: ~15%, Pos. 3: ~11%, Pos. 10: ~2.5%. CTR optimization: Compelling title tags with numbers/power words, meta descriptions with call-to-action, structured data for rich snippets, URL structure with keywords.
Key Points
- Formula: (Clicks / Impressions) × 100
- Position 1 has ~28% CTR on average
- Title tag has the biggest influence
- Rich snippets can double CTR
- High CTR can improve rankings
- Visible in Search Console
Practical Example
“After optimizing title tags, our CTR for the main keyword increased from 3% to 8%.”