What is Google Ads?
Google Ads (formerly Google AdWords) is the world's largest online advertising platform. Advertisers can run ads that appear in Google search results, on YouTube, in Gmail, on partner websites (Display Network), and in apps. The system is based on an auction model where advertisers bid on keywords. Actual costs depend on quality score, competition, and maximum bid. Google Ads offers various campaign types: Search (text ads in search), Display (banner ads), Video (YouTube), Shopping (product ads), and Performance Max (AI-driven across all channels). The advantage: immediate visibility and precise targeting by keywords, demographics, interests, and remarketing.
Key Points
- Campaign types: Search, Display, Video, Shopping, Performance Max
- Quality Score influences position and costs (1-10 scale)
- Conversion tracking is essential for ROI measurement
- Negative keywords prevent irrelevant clicks
- Remarketing reaches previous website visitors
- Smart Bidding uses machine learning for bid optimization
Practical Example
“With a Google Ads campaign for "Web Design Vienna", we generate 50 qualified leads monthly at a CPA of €35.”