What is SEO Audit?
An SEO audit is a systematic review of all SEO-relevant factors of a website. Analysis areas: Technical SEO (crawlability, indexing, loading time, mobile-friendliness, Core Web Vitals), OnPage SEO (content quality, keywords, meta tags, internal linking, URL structure), OffPage SEO (backlink profile, domain authority, toxic links), Content Audit (thin content, duplicate content, content gaps). Tools: Screaming Frog, Ahrefs, Semrush, Google Search Console, PageSpeed Insights. Result is an action plan with prioritized recommendations. Regular audits (semi-annually) are recommended, especially after website relaunch or ranking losses.
Key Points
- Comprehensive website analysis
- Technical, OnPage and OffPage
- Result: Prioritized action plan
- Tools: Screaming Frog, Ahrefs, Semrush
- Semi-annual recommended
- Especially important after relaunch
Practical Example
“Our SEO audit uncovered 45 technical errors whose fixes led to 30% more traffic.”