What is UI Design?
User Interface Design (UI Design) deals with the visual design of digital user interfaces. It encompasses all elements a user sees and interacts with: layouts, color schemes, typography, icons, buttons, forms, and animations. Good UI design is not only aesthetically pleasing but also functional and intuitive. UI designers work closely with UX designers - while UX defines the user experience and information architecture, UI brings this to life visually. Tools like Figma, Sketch, and Adobe XD are industry standard. Consistent UI design follows a design system with defined components and styles.
Key Points
- UI = visual, UX = experience - both belong together
- Consistency: Uniform colors, fonts, spacing
- Accessibility: Consider contrast ratios, font sizes
- Design system for scalable, consistent interfaces
- Mobile-first: Design for small screens first
- Micro-interactions for better feedback
Practical Example
“The new UI design with consistent color language and clear CTAs increased user engagement by 40%.”