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How we turned a recruiting challenge into an employer branding success — across 15+ countries.
The Starting Point
INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. A win-win for everyone — in theory. In practice? Zero reach, skeptical audiences on both sides, and a budget that didn't allow for a TV campaign. How do you reach people on two continents who've never heard of you?
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Our Approach
We bet on the power of authentic stories. Video testimonials from successful placements, behind-the-scenes content from everyday operations, a landing page that engages both talent and HR managers. Targeted social media ads on LinkedIn and Meta reached exactly the right people. The result: a community of supporters, applicants, and enthusiastic partner companies.
Detailed Description
INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. Win-win for everyone — in theory. In practice? Zero reach, skeptical target audiences on both sides, and a budget that didn't allow for TV campaigns. The challenge: reaching people on two continents who had never heard of you.
We leveraged the power of authentic storytelling. Video testimonials from successful placements, behind-the-scenes content from daily operations, a landing page that resonates with both talent and HR managers. Targeted social media ads on LinkedIn and Meta reached exactly the right people on both continents.
Employer branding success across 15+ countries. A community of supporters, applicants, and enthusiastic partner companies. INSPIRE went from an unknown initiative to a recognized platform for international talent recruitment.
Client: INSPIRE
Service: content — Multi-Channel Kampagnenstrategie, Social Media Advertising, Video & Content Produktion, Conversion-optimierte Landing Pages, Performance Marketing
Challenge: INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. A win-win for everyone — in theory. In practice? Zero reach, skeptical audiences on both s...
Results: 500+ Qualified Applications · 25 Successful Placements · 2M+ People Reached
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