Global Digital Talent Recruitment

Project Overview

INSPIRE, an ICMPD initiative for digital recruitment of African talent for European employers, needed a scalable recruiting strategy. GoldenWing developed a digital recruiting architecture with performance channels and integrated tracking. The result: Reach in 15+ countries and significantly faster time-to-hire.

Starting Point

What Was Holding Them Back?

• Fragmented recruiting setup across different channels
• No unified data and tracking mechanisms
• Inefficient outreach to international target audiences
• Long time-to-hire due to manual processes
• Missing measurability of the candidate journey

Why Was This Critical?

International talent recruiting requires precise targeting and measurable processes. Without integrated tracking, it was unclear which channels work and where candidates are lost in the process – budget was spent inefficiently.

Goals & KPIs

• Build international reach in 15+ countries
• Reduce time-to-hire
• Improve matching rates
• Full measurability of the candidate journey

Our Approach

Performance Marketing

• Targeted campaigns via LinkedIn and Google Ads
• Localized outreach in various regions
• A/B testing for creative optimization

Tracking & Analytics

• Integrated tracking of the entire candidate journey
• Attribution modeling for budget optimization
• Real-time dashboards for campaign management

Conversion Optimization

• Landing pages for different professional groups
• Conversion-optimized application processes
• Multi-step forms for better completion rates

Implementation Details

Campaign Architecture

Building a scalable campaign structure with geographic and demographic segmentation. Automated bid strategies and dynamic ads for relevant outreach.

Employer Branding Content

Development of recruiting content communicating the benefits of a career in Europe. Video testimonials, success stories, and informative content about job opportunities.

Process Automation

Automation of follow-ups, reminder emails, and status updates. Integration with ATS systems for seamless candidate management.

Deliverables

• Performance marketing campaigns (LinkedIn, Google)
• Conversion-optimized landing pages
• Integrated tracking setup
• Employer branding content
• Analytics dashboards
• Campaign reporting system
• A/B test framework

What Had the Biggest Impact?

The combination of precise geographic targeting and optimized landing pages was decisive. Localized outreach in the local language significantly increased relevance and application rates.

Integrated tracking enabled quick optimizations based on real data – inefficient channels could be quickly identified and budget reallocated.

Key Learnings

• If recruiting campaigns are data-driven optimized, then cost-per-hire decreases, because budget flows to performing channels.
• If landing pages are created for specific target groups, then conversion rate increases, because the message is relevant.
• If the candidate journey is fully tracked, then bottlenecks can be identified, because drop-off points are visible.

Next Steps

• Expansion to additional African regions
• Implementation of chatbots for candidate support
• Development of alumni network programs
• Expansion of video content production