Challenge
The Starting Point
INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. A win-win for everyone — in theory. In practice? Zero reach, skeptical audiences on both sides, and a budget that didn't allow for a TV campaign. How do you reach people on two continents who've never heard of you?
Solution
Our Approach
We bet on the power of authentic stories. Video testimonials from successful placements, behind-the-scenes content from everyday operations, a landing page that engages both talent and HR managers. Targeted social media ads on LinkedIn and Meta reached exactly the right people. The result: a community of supporters, applicants, and enthusiastic partner companies.
Project Details
Detailed Description
Starting Point
INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. Win-win for everyone — in theory. In practice? Zero reach, skeptical target audiences on both sides, and a budget that didn't allow for TV campaigns. The challenge: reaching people on two continents who had never heard of you.
Our Solution
We leveraged the power of authentic storytelling. Video testimonials from successful placements, behind-the-scenes content from daily operations, a landing page that resonates with both talent and HR managers. Targeted social media ads on LinkedIn and Meta reached exactly the right people on both continents.
Results & Impact
Employer branding success across 15+ countries. A community of supporters, applicants, and enthusiastic partner companies. INSPIRE went from an unknown initiative to a recognized platform for international talent recruitment.
Summary
Client: INSPIRE
Service: content — Multi-Channel Kampagnenstrategie, Social Media Advertising, Video & Content Produktion, Conversion-optimierte Landing Pages, Performance Marketing
Challenge: INSPIRE had a noble mission: connecting qualified professionals from Africa with German industrial companies. A win-win for everyone — in theory. In practice? Zero reach, skeptical audiences on both s...
Results: 500+ Qualified Applications · 25 Successful Placements · 2M+ People Reached
Tools & Technologies Used
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