Digital recruiting strategy with international reach in 15+ countries.
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Our Client
INSPIRE is an initiative by ICMPD (International Centre for Migration Policy Development) for digital recruitment with an international focus, connecting African talent with European employers.
The Starting Point
The existing recruiting setup was fragmented and did not efficiently reach relevant international audiences. Unified data and tracking mechanisms were missing.
Our Approach
GoldenWing designed a digital recruiting strategy:
Targeted outreach via LinkedIn, Google Ads
Measurability of the entire candidate journey
Continuous improvement of campaigns
Conversion-optimized application processes
Detailed Description
INSPIRE, an ICMPD initiative for digital recruitment of African talent for European employers, needed a scalable recruiting strategy. GoldenWing developed a digital recruiting architecture with performance channels and integrated tracking. The result: Reach in 15+ countries and significantly faster time-to-hire.
International talent recruiting requires precise targeting and measurable processes. Without integrated tracking, it was unclear which channels work and where candidates are lost in the process – budget was spent inefficiently.
Building a scalable campaign structure with geographic and demographic segmentation. Automated bid strategies and dynamic ads for relevant outreach.
Development of recruiting content communicating the benefits of a career in Europe. Video testimonials, success stories, and informative content about job opportunities.
Automation of follow-ups, reminder emails, and status updates. Integration with ATS systems for seamless candidate management.
The combination of precise geographic targeting and optimized landing pages was decisive. Localized outreach in the local language significantly increased relevance and application rates.
Integrated tracking enabled quick optimizations based on real data – inefficient channels could be quickly identified and budget reallocated.
“With the new digital approach, we reach talent worldwide and can match suitable candidates faster.”
Head of Recruiting
Head of Recruiting, INSPIRE
More About Our Expertise
Employer branding content