About Novum Analytik GmbH
Our Client
Novum Analytik GmbH (Im Riedgrund 8, 74078 Heilbronn) has been the specialist for food microbiology for over 30 years. As a DIN EN ISO/IEC 17025:2018 accredited laboratory (D-PL-18358-01-00), Novum offers microbiological food testing, hygiene consulting, HACCP consulting, PCR testing, and works with renowned institutions such as DGHM, Robert Koch Institute, and BfR.
Challenge
The Starting Point
Novum Analytik in Heilbronn had been the silent partner of the food industry since 1991 – product recall, Salmonella suspicion, hygiene audit? Novum was the call. The problem? Those who didn't know the laboratory couldn't find it. "Salmonella laboratory" – no rankings. "HACCP consulting" – nothing.
Solution
Our Approach
We positioned Novum Analytik as the first choice for food microbiology. SEO for every relevant pathogen (Salmonella, Listeria, E.coli), for every service (microbiological testing, HACCP, PCR), for every industry (food production, gastronomy, retail).
Our Services
Project Details
Detailed Description
Food Safety Since 1991
Novum Analytik GmbH (Im Riedgrund 8, 74078 Heilbronn) has been the specialist for food microbiology for over 30 years. As a DIN EN ISO/IEC 17025:2018 accredited laboratory, Novum offers the highest quality in microbiological food testing.
Novum offers comprehensive services: Microbiological food testing as core competence, microbiology and hygiene consulting, troubleshooting and corrective actions, HACCP consulting and QA concepts, line checks, sampling plan development, and PCR testing.
The Results
72% more organic traffic, 35% more contact inquiries, top rankings for all relevant microbiology keywords. Novum is now found when food safety matters.
“When a food manufacturer googles "Salmonella laboratory," they need to find us. GoldenWing implemented exactly that – with deep understanding of our industry.”
Management
Novum Analytik GmbH, Heilbronn, Novum Analytik GmbH
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