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SEO for food microbiology with +72% organic traffic and +35% contact inquiries.
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Our Client
A specialized laboratory for food microbiology and hygiene monitoring.
The Starting Point
Despite specialization in food microbiology, Novum Analytik was not sufficiently visible online to potential customers.
Our Approach
GoldenWing developed a content SEO strategy with technical articles and optimized landing pages for food microbiology.
Detailed Description
Novum Analytik, a highly specialized laboratory for food microbiology, was virtually invisible in the digital space despite excellent expertise. The food microbiology niche is extremely specialized — potential clients from the food industry, quality managers, and hygiene officers were searching online for exactly these services but consistently found only the large laboratory chains.
We implemented a content SEO strategy that established Novum Analytik as a thought leader in food microbiology. Expertly crafted articles on topics such as HACCP analytics, rapid Salmonella testing, and microbiological limits were created and optimized for relevant search queries. Specialized landing pages for each service — from bacterial count determination to shelf-life testing — formed the foundation of organic visibility.
Organic traffic increased by 72%, and qualified inquiries through the website grew by 35%. Novum Analytik now ranks on the first Google page for over 120 specialized keywords. Particularly valuable: the average time on page for expert articles exceeds 4 minutes — a sign of genuine interest and high content quality. The laboratory was able to significantly expand its client base.
“Contact inquiries increased by 35%. GoldenWing understands our field.”
Novum Analytik GmbH
Managing Director, Novum Analytik GmbH
Client: Novum Analytik GmbH
Service: SEO & Content — SEO-Audit, On-Page SEO, Content-Strategie, Conversion-Optimierung
Challenge: Despite specialization in food microbiology, Novum Analytik was not sufficiently visible online to potential customers.
Results: +72% Organic Traffic · +35% Contact Inquiries · Top 5 Google Rankings
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