About Industrie- und Umweltlaboratorium Vorpommern GmbH
Our Client
Industrie- und Umweltlaboratorium Vorpommern GmbH (Am Koppelberg 20, 17489 Greifswald) has been the leading environmental laboratory in Mecklenburg-Vorpommern since 1991. With locations in Greifswald and Stralsund and around 50 employees, IUL offers DAkkS-accredited analyses for water, wastewater, soil, air, and workplace measurements.
Challenge
The Starting Point
Industrie- und Umweltlaboratorium Vorpommern had been the regional institution since 1991 – municipalities, waterworks, and industrial companies trusted the 50 employees in Greifswald and Stralsund. The problem? The digital world had forgotten Vorpommern. Those searching "water analysis Mecklenburg-Vorpommern" found laboratories from Hamburg or Berlin – not IUL.
Solution
Our Approach
Consistent local SEO for all of Mecklenburg-Vorpommern. Google Business profiles for both locations, Schema.org markup, keywords for every district. Content for all services: water, wastewater, soil, air, workplace measurements.
Our Services
Project Details
Detailed Description
The Regional Institution Since 1991
Industrie- und Umweltlaboratorium Vorpommern GmbH (Am Koppelberg 20, 17489 Greifswald) has been the environmental laboratory for Mecklenburg-Vorpommern since reunification. With locations in Greifswald and Stralsund and around 50 employees from chemistry, biology, and geology, IUL covers the entire region.
As a DAkkS-accredited laboratory per DIN EN ISO/IEC 17025, IUL offers a broad service spectrum for companies, authorities, environmental organizations, and private individuals.
The Results
Top-3 rankings for all relevant local keywords, doubling of Google Maps inquiries, 68% more organic traffic. IUL is now digitally what it has been offline for 30 years: the first address for environmental analytics in Vorpommern.
“As a regional laboratory since 1991, local visibility is everything. GoldenWing made us dominant in Vorpommern – now municipalities, waterworks, and industrial companies from the entire region find us.”
Management
IUL Vorpommern GmbH, Greifswald, Industrie- und Umweltlaboratorium Vorpommern GmbH
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