PEBA Building Materials Testing Institute - SEO for Berlin's Infrastructure Experts

Starting Point

PEBA, a Berlin-based company specializing in infrastructure planning and construction supervision, was virtually invisible online despite years of expertise in major projects across the capital region. Larger competitors with dedicated marketing departments dominated Google search results, while PEBA could not be found for relevant queries like "infrastructure planning Berlin" or "construction supervision Brandenburg."

Our Solution

We developed a targeted SEO strategy focused on infrastructure keywords and technical content. Detailed descriptions of past major projects were prepared as search-optimized case studies. Specialized pages for core competencies such as transportation route planning, bridge construction supervision, and civil engineering coordination were created. This was complemented by technical SEO optimizations and the development of industry directory listings.

Results & Impact

Organic traffic increased by 75%, and project inquiries through digital channels grew by 45%. PEBA now ranks in top positions for over 80 relevant infrastructure keywords in Berlin and Brandenburg. Three major project contracts could be directly attributed to the improved online visibility. The company has established itself as a digital pioneer in the regional infrastructure sector.