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SEO for Berlin's infrastructure experts with +75% organic traffic and +45% project inquiries.
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Our Client
An accredited building materials testing institute in Berlin with a focus on infrastructure projects.
The Starting Point
As a building materials testing institute in Berlin, PEBA was not visible enough online for infrastructure projects to compete against larger competitors.
Our Approach
GoldenWing developed an SEO strategy focused on infrastructure keywords and technical content for building material testing.
Detailed Description
PEBA, a Berlin-based company specializing in infrastructure planning and construction supervision, was virtually invisible online despite years of expertise in major projects across the capital region. Larger competitors with dedicated marketing departments dominated Google search results, while PEBA could not be found for relevant queries like "infrastructure planning Berlin" or "construction supervision Brandenburg."
We developed a targeted SEO strategy focused on infrastructure keywords and technical content. Detailed descriptions of past major projects were prepared as search-optimized case studies. Specialized pages for core competencies such as transportation route planning, bridge construction supervision, and civil engineering coordination were created. This was complemented by technical SEO optimizations and the development of industry directory listings.
Organic traffic increased by 75%, and project inquiries through digital channels grew by 45%. PEBA now ranks in top positions for over 80 relevant infrastructure keywords in Berlin and Brandenburg. Three major project contracts could be directly attributed to the improved online visibility. The company has established itself as a digital pioneer in the regional infrastructure sector.
“Our project inquiries increased by 45%. GoldenWing made us visible.”
PEBA Prüfinstitut für Baustoffe GmbH
Managing Director, PEBA Prüfinstitut für Baustoffe GmbH
Client: PEBA Prüfinstitut für Baustoffe GmbH
Service: SEO & Content — SEO-Strategie, Content-Marketing, Technisches SEO, Link-Building
Challenge: As a building materials testing institute in Berlin, PEBA was not visible enough online for infrastructure projects to compete against larger competitors.
Results: +75% Organic Traffic · +45% Project Inquiries · Top 3 Keyword Rankings
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