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The foundation for everything
Strategic brand positioning for sustainable brand success: Value proposition workshop, target audience analysis, competitive research and messaging framework. We define what your brand stands for and how it communicates.
Full-day workshop with your core team to develop strategic foundations. On-site in Vienna or remote.
Detailed analysis of 5+ main competitors: positioning, communication, strengths and weaknesses.
3-5 detailed target group profiles with demographics, psychographics, pain points and buying behavior.
Concise definition of your brand positioning in the competitive environment.
In an intensive day workshop, we work with your core team on the strategic foundations: vision, values, goals and initial positioning ideas.
We analyze your market environment, identify positioning gaps and document industry best practices.
Development of detailed buyer personas based on interviews, data and market research.
Formulation of brand positioning, value proposition and messaging framework.
Final presentation to stakeholders, Q&A and handover of all materials with implementation recommendations.
Distinctive visual appearance for your brand: Logo design, color concept, typography selection and key visuals. We create visual identities that convey your brand values and build recognition.
Professional brand guidelines for consistent brand communication: Design specifications, template systems and channel-specific templates. Everything documented so your team can apply the brand correctly.
Answers to the most important questions from our clients.
A professional brand strategy typically costs between €5,000 and €25,000, depending on scope, complexity, and company size. At GoldenWing, projects start from €7,500. We provide a customized quote in a free initial consultation.
A complete brand strategy process typically takes 6-10 weeks. This includes research, workshops, strategy development, and documentation. Faster timelines are possible when resources are consolidated.
Yes, absolutely. A logo is just the visual tip of the iceberg. Without a strategic foundation, your logo lacks meaning and consistency. Many companies have a logo but no idea what their brand actually stands for.
Brand strategy is the 'why' and 'what' – the strategic foundations. Corporate identity is the 'how' – the visual and verbal implementation of this strategy. Strategy comes first, then identity.
Success shows in: brand awareness (surveys), brand preference, Net Promoter Score (NPS), price premium over competitors, employee satisfaction, and ultimately in revenue and market share. We define KPIs at the start of the project.
Let's talk about your project. We're happy to advise you in a free initial consultation.
Structured presentation of your customer value and differentiation.
Core messages, tone of voice guidelines and communication guidelines for all channels.
Comprehensive brand strategy document (40+ pages) as reference for your team.