Positioning Consulting Vienna — Market Positioning & Strategy
Find your unique position
Strategic brand positioning in the competitive landscape. We help you find and communicate your unique market position.
What's Included?
Competitive Analysis
Understanding the market landscape
Positioning Matrix
Your position among competitors
USP Development
Unique selling propositions
Positioning Statement
Clear brand statement
Your Benefits
More Digital Marketing Services Services
Target Audience Analysis
Professional target audience analysis and user persona creation. We analyze your customers with data and develop detailed buyer personas for your marketing.
Customer Journey Mapping Service
Customer journey website visualization: capture, analyze, and optimize all touchpoints of your customer journey. From awareness to loyalty.
Funnel Strategies
Analyze and optimize conversion funnels. From funnel analysis and A/B testing to checkout optimization for more leads and sales.
Frequently Asked Questions about Positioning Consulting
Answers to the most important questions from our clients.
Positioning workshops start at €5,000. A complete positioning strategy with competitive analysis and implementation plan costs €8,000-15,000.
An intensive workshop: 2-3 days. A complete project with analysis, strategy, and implementation support: 4-8 weeks.
Positioning defines what your brand stands for in the minds of your target audience – what makes you unique and why customers should choose you over competitors.
Typical signs: declining margins, interchangeable offerings, unclear differentiation, new competitors, changed customer behavior, or growth stagnation.
A concise sentence that captures your target audience, category, differentiation, and customer benefit – the essence of your brand in 1-2 sentences.
Positioning flows into all areas: messaging, website, marketing materials, sales, product development, and internal communication.
Interested in Positioning Consulting?
Let's talk about your project. We're happy to advise you in a free initial consultation.