What is Local SEO?
Local SEO (local search engine optimization) focuses on optimizing online presence for local search queries. When someone searches "restaurant near me" or "dentist Vienna," Local SEO factors come into play. Central is the Google Business Profile (formerly Google My Business), which appears in local search and on Google Maps. Other important factors include NAP consistency (Name, Address, Phone the same everywhere), local backlinks, reviews, local keywords, and local content creation. Local SEO is especially important for businesses with physical locations or regional service areas.
Key Points
- Complete Google Business Profile fully
- NAP consistency: Name, Address, Phone identical everywhere
- Actively collect and respond to reviews
- Local keywords in content and meta data
- Build local citations in business directories
Practical Example
“Through Local SEO, the dental practice now appears in the Local Pack for "dentist Vienna 1100".”