What is Marketing Funnel?
The marketing funnel is a model that divides the customer journey into phases. The classic AIDA model: Awareness, Interest, Desire, Action. More modern models like TOFU-MOFU-BOFU: Top of Funnel (awareness, broad reach), Middle of Funnel (consideration, evaluation), Bottom of Funnel (decision, conversion). Each phase requires different content: TOFU - blog posts, social media, videos; MOFU - whitepapers, webinars, case studies; BOFU - demos, testimonials, offers. The funnel helps with content planning and lead nurturing strategy.
Key Points
- TOFU-MOFU-BOFU model widely used
- Each phase needs specific content
- Conversion rate decreases with each phase
- Lead nurturing guides through funnel
- Measurement with analytics and CRM
- Full-funnel strategy for maximum impact
Practical Example
“Our content funnel: blog posts for awareness, whitepapers for consideration, demo offers for decision.”