What is Retargeting?
Retargeting (also called remarketing) is a form of online advertising that displays ads to people who have already visited your website or interacted with your brand. Technically it works via cookies or pixels (e.g., Facebook Pixel, Google Tag). Use cases: Bring back cart abandoners, move product viewers to purchase, convert blog readers to leads, turn existing customers into repeat buyers. Platforms: Google Display Network, Meta Ads, LinkedIn, Criteo. Best practices: Frequency capping (don't annoy), segmented audiences, different creatives per funnel phase, burn pixel after conversion.
Key Points
- Targets website visitors
- Higher conversion than cold traffic
- Based on cookie/pixel tracking
- Frequency capping important
- Create different segments
- Use burn pixel after conversion
Practical Example
“Our retargeting for cart abandoners achieves 5x higher conversion rate than cold ads.”
Need professional help with Retargeting?
Our GoldenWing team offers strategic Digital Marketing services for Austrian and international clients. From initial consulting to implementation — we deliver measurable results.