Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising that directly prompts purchase, content marketing provides real value to the target audience in the form of information, entertainment, or problem-solving. This builds trust and expertise, leading to long-term customer relationships and sales. Content marketing includes blog articles, videos, podcasts, infographics, e-books, webinars, and more.